Week 5 final

Strategic Plan Part One

Lauren Rudolph

University of Phoenix

Linda Mckee

BUS/475

October 2, 2017

Strategic Plan Part One

The new division in the Coca-Cola Company target to introduce healthy conscious product . The first new product we have proposed to introduce is the iodized alkaline water which has rich benefits to the users than our original brand Dasani. Our original brand targets all customers because it does not have favorable nutrients which can make the product qualify to be differentiated to a new market. For example, our brand Dasani has ingredients such as purified water, magnesium sulfate, potassium chloride and salt.

We have received reports that some of our customers are allergic to Dasani whereby when they drink Dasani they usually experienced stomach upset . To deal with this issue we have come up with the plan to introduce a nutritious product which will cost a little more than our original brand because it contains nutrients and antioxidants that neutralize free radical and also helps in giving users more energy. Also, the water helps to improve body hydration and cleansing body systems. The nutrients available in this water helps in restoring strong bones.

The company mission entails that "it's refreshing the world, one story at a time " but because we have introduced a health-conscious product we proposed that the mission statements of a new division to include refreshing the world with a healthier product, one story at a time ". This will indicate that the company is committed in delivering water of a superior quality that will support lifestyles by ensuring we record zero tolerance to bones diseases, improve body temperature and hydration and lastly improve body energy. The company has huge market share globally ; therefore, it will help in improving human lifestyles hence impacting future standards of living.

The product has a beneficial impact on the market because it contains ingredients which will improve human lifestyles in all dimensions, for example, people in the hospital are recommended to consume products which have a lot of calcium in order to have strong bones. Also, some are recommended to take energy drinks in order to boost energy level in their body. Besides some other individual visits hospital in order to get treated for antioxidants, poor metabolism, blood pressure and because of mineral deficiencies. All these problems will be solved if people shift from consuming any water and start to focus on consuming water which has rich nutrients and mineral necessary to their body.

The product has all solution to the market problems because it has mineral or variable which cleanses human body leading to improved metabolism, lower blood pressure to normal human level as required. Also, the products improve body PH. hence supporting a healthy metabolism. Moreover, the nutrients available in the alkaline water which may be branded New Dasani alkaline water contains minerals and other variables which help in maintaining better bone density. Through consuming this product people will be able to cut costs related to healthcare medication hence improve human welfare because dependency ratio will decline more so to those people who experience bones problems.

The visions statements serves as guidelines for the company because it describes what the company plans to achieve and quality growth (Sadler, & Craig, 2003). Due to the new product, we propose to introduce in the market; we have come up with new vision statements and business model which will help us achieve our operational objectives. The operational objective of any organization is improved sales and net income. The division vision focuses on people whereby the people are inspired to do the best and participate in quality and health conscious products.

We bring a selection of quality and healthy brand that will satisfy people desires and needs as we as reducing unnecessary costs related to healthcare. Also, we promote a strong network of customers and suppliers and together we work in mutual understanding to ensure every stakeholder's value is sustained. Also, we have responsibility for the global welfare whereby we offer our support to the communities. In our production, we plan to adopt highly effective, lean and fast-moving organization. Our commitment to our shareholders is paramount therefore we plan to maximize long-term return to them. We have also adopted a business model that will help us achieve our operational objectives.

For example, we have adopted better pricing strategy, efficiency distribution channel and innovative marketing strategy which will ensure we achieve our operational goal. The division has adopted pricing strategy which will be affordable to all. The product price differs with our current brand Dasani with only $2.5. We have encompassed psychological pricing strategy in order to persuade customers to purchase the product. We have priced that product with that difference in order to allow everyone afford the product because our vision and mission is to build a culture of healthy drinking water.

Our packaging allows us to package the brand according to an income level of different consumer hence offering many choices for customers to choose from according to their income level . We also have a household bottle for the dispenser which is a recyclable bottle and therefore they can be used for another purpose as well a being used for a refill whenever one does not want to buy brand new water dispenser bottle. We still have efficiency distributional channels which we have created for years. We will utilize those distribution channels as well as our committee retailers to help us distribute our brand to our potential and actual users.

We have also adopted promotional and advertising strategy which will make our actual and potential customers encouraged to consume our brand as well as making them aware of the brand. We have ensured we have 24-hour online customer care services which will be taking care of all issues relating to our online platform. This strategy will help us reduce cost relating to television and radio advertisements which are too expensive. Online advertisements will include updating our entire social media site with cultivating message relating to our brand. Also, we will include a well-performing course of action (CTAs) on our website which will direct our visitor to the company newsletter, Twitter platform, Instagram, Facebook, YouTube and company newsletter.

This advertising strategy will help us reduce cost relating to marketing and advertisements which shrinks our net profit margin. The promotional strategy will help our customers taste our new brand hence persuading them to continue to purchase our brand. We hope by the end of the year we will have achieved a good number of loyal customers. This brand assures us of long-term dominance in this markets as well as boosting our revenue because we know the impact it will have on the society (Hess, 2010). We will not harvest the Dasani product from the market because we need to maintain both brands in the market in order to be able to evaluate the performance of both brands then make necessary adjustments in order to make the products viable in the market.

The division vision is to provide a health product which will promote healthy living standards for all people, maximize shareholder wealth, create strong cooperation with all stakeholders and support community welfare. This vision statement is aligning to the company vision statements which advocate for the same. The vision guides the division towards creating strong company culture because vision statements indicate interest for all stakeholders. The division mission aimed at refreshing the world with healthy products; an inspiring moment of optimism and happiness by ensuring all individuals are healthy and create the value and make a difference in society. This mission is aligned with the original mission of the company whereby the company advocates for the same but the division mission statements is more specialized.

The company is committed in upgrading community welfare whereby we offer our support in terms of donation to less privileged individuals. The idea of participating in social responsibility help in marketing the company to the community as well as building a good relationship for the long-term success of the company. The culture on another hand, guide the company on how to operate efficiently because it is composed of belief and expectations of all stakeholders (Sadler, & Craig, 2003). The members of the organization include shareholders, employees, management, customers, creditors and other stakeholders and all impacts the company decision-making.

In conclusion, the new division will boost company revenue, if it will be managed well. The mission statement as it is indicated in the company websites describes the commitment of the company toward their customers. The company believes in refreshing and making their customers happy by providing products which meet their needs. This round the company has proposed a brand which targets to improve customers health. The management indicated before that the company plans to fight obesity, therefore, they introduced some brand like coke zero and coke diets. The proposal of introducing new Dasani alkaline water it will be milestone achieved toward improving human welfare globally because the company has the largest market share than any other brand in the world.

References

Malhotra, Y. (2000). Knowledge management and business model innovation. Hershey, Pa. [u.a.: Idea Group Publishing.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challenges. Hoboken, N.J: Wiley.

Coca-Cola Inc. (websites). Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values

Sekhar, G. V. S. (n.d.). Business policy and strategic management. S.l.: I K International Public.

Sadler, P., & Craig, J. C. (2003). Strategic management. London: Kogan Page.

Hess, E. D. (2010). Smart growth: Building an enduring business by managing the risks of growth. New York: Columbia Business School Publishing.