Also, develop a complete summary of all portions of the project in your group wiki, minus the Executive Summary.

The Amazon Online Retail is both a seasonal and generic type of business because of the wide array of line items it carries. This company, in the introduction, has grown exponentially over the years from books to various items including clothing, office materials, greenhouse items and chemicals and just about anything anyone would ever want to buy. Putting something in the search engine usually brings a lot of hits and if it is not from Amazon, it is from a partner site that will deliver fast just like the Amazon Prime does. Amazon prime pays for itself quickly because of this.

I interviewed someone who owns a craft supply store. The short interview is captured below

1. How long have you been in business? 7 years

2. Do you work here part time or full time? Partime full time. It depends.

3. How many employees do you have? We started out with 8 but downsized to 2 because of the economy.

4. What do you do when 1 of the 2 people are sick or have a conflict? The store is closed for the day. There is always 2 in the store.

5. Did you end with your books in the black last year? No

6. Why do you stay in business with no return on investment? We do it for the love of crafting and seeing people happy.

7. Do you agree that this is more altruistic and pay it forward? Yes

8. How long will you continue this pattern since it doesn't pay the bills? We can still do our consulting work while in the store. No impact.

9. What have been some of your challenges? Location. We started up in a small town that does not have a very high income. Not many patronize our store. Walmart is across the street and compete with us little guys. Dollar tree has built a store that takes the sight of the craft store from the road. Not many people see it unless they are coming to buy gas.

10. What are some lessons learned about what items to carry? Customers have told us what they would like to see carried and we have listened to the voice of the customer. We would probably have done better in another location.

11. Are you considering online? Yes. We plan to move this online in the future where crafters all over the world can buy supplies.