2-2 Short Paper: Starwood Hotels' Quality InitiativesAssignmentUpdatedAs an operations management professional, you will be asked to examine companies' operational processes, identify performance gaps

QSO 690 Short Paper Guidelines and Rubric Overview: As an operations management professional, you will be asked to examine companies’ operational processes, identify performance gaps, and recommend quality -driven strategies that will cut costs, increase profits, and enhance differentiation . In this assignme nt, you will practice these skills in the evaluation of Starwood Hotels’ quality improvement efforts. This exercise will help you prepare for Milestone One , due in the next module. Prompt: View the video “ Starwood Hotels —Process Performance and Quality ” ( available through the MyOMLab link on the left -side navigation in Blackboard) . Imagine you are the operations manager for Starwood Hotels. You have been tasked with conducting an analysis of the company’s quality improvement initiatives. Co mpose a short paper that addresses the following : 1. Evaluation: What processes and ac tivities would you investigate ? What questions should be asked? 2. Recommendations: What recommendations would you make to Starwood to cut costs and increase profits ? 3. Analysis: What does Starwood do to promote quality and differentiate themselves from the competition ? How is their service unique? In your response, be sure to discuss each of the following eight topics and how they relate to this company:  Total quality management ( TQM )  ISO 9000  Six Sigma  Define, measure, analyze, improve, and control (DMAIC )  Considerations of other stakeholders  Cost  Response  Quality as it relates to differentiation Guidelines for Submission : Your paper must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12 -point Times New Roman font, and one -inch margins . Any citations should be formatted according to APA style. Short Paper Rubric Critical Elements Proficient (100 %) Needs Improvement ( 80%) Not Evident (0%) Value Evaluation : Processes and Activities to Investigate Comprehensive ly evaluates and iden tifies key topics for analysis; thoughtful and probing questions are posed for investigation Identifies processes and activities to invest igate , but the evaluation is incomplete ; q uestions partially identify key topics for analysis Does not identify processes and activities to investigate 30 Recommendations: Cut Costs and Increase Profits Substantive recommendations to cut costs an d increase profits are included; TQM, ISO 9000, Six Sigma, DMAIC, stakeholder considerations, cost, response, and differentiation are all appropriately discussed Recommends ideas to cut costs and increase profits but does not comprehensively discuss TQM, ISO 9000, Six Sigma, DMAIC, stakeholder considerations, cost, response, and differentiation Does not make recommendations that seek to cut costs and increase profi ts 30 Analysis: Quality Improvement and Differentiation From Competitors Thorough analysis of company’s quality improvement initiatives and differentiation strategy is included , with applicable discussion of TQM, ISO 9000, Six Sigma, DMAIC, stakeholder considerations, cost, response, and differentiation Offers some analysis of company’s quality pla n and differentiation strategy; r elevant discussion of TQM, ISO 9000, Six Sigma, DMAIC, stakeholder considerations, cost, response, and differentiation may be missing Does not off er analysis of the quality plan or how the company differentiates from competitors 30 Quality of Writing Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%