InstructionsIn this first milestone assignment for the final project, you will begin the process of creating a business development plan for Marriot InternationalIn this first milestone assignment for

QSO 690 Milestone One Guidelines and Rubric Overview: In this first milestone assignment for the final project , you will begin the process of creating a business development plan for your selected organization or company. To accomplish this, you, as an operations management professional, must clearly understand how each systemic element fits into an organization’s overall operation. You will need to consider the company’s current proce sses and get a sense of its leaders’ goals and values. How does the company currently operate? What are its strengths and limitations? In what kind of sociopolitical and economic environment is the company operating? What are the available tools for evalua tion? Prompt: To complete this milestone , you will submit a case analysis of your selected organization or company. In your submission, assess and describe your organization ’s or company’s internal organization capabilities and recommend strategies for o ptimizing production based on a detailed analysis of existing processes , resou rces (facilities, human resources, equipment/machines, supply c hain/ inventory), sustainability , and strategic business planning (SBP) goals . In this analysis, you will need to identify and recommend TQM and ISO 9000 principles and methods that utilize best business practices to ensure that the company is consistently meeting the customers’ cost, quality, performance , and overall satisfaction expectations. This analysis will neces sarily include the use of global benchmarks to determine opportunities for competitive advantage. Additionally, assess the company’s current capacity and constraints in meeting production goals or delivery of service. How does it manage its restraints? To begin this process, you will need to gather information about the organization ’s or company’s current initiatives and processes, general policies, and stated goals. Information can generally be found on the organization’s main website, in the annual repor t and mission statement, and in articles authored by the company or outside analysts , such as ThomasNet.com , buy/sell sites ( e.g., Jim Cramer), and investment companies ( e.g., Fidelity, TD Ameritrade, or Vanguard ). As operations management students and pro fessionals, you are encouraged to use your own experience, understanding, and knowledge of business and industry structure to drive your analysis. Specifically, the following critical elements must be addressed: I. Aligning Resources to Market Opportunities A. Assess your company ’s or organization’s internal capabilities and limitations with respect to its current operations. In your assessment, include human, organizational, and infrastructure factors. B. Based on the company ’s or organization’s internal capabilities and limitations, what expansion or business development opportunities can you identify? How will these opportunities align to the current domestic and global markets? Your response should consider the po litical, eco nomic, social, and technical factors that affect the company. C. Based on the company ’s or organization’s internal capabilities and limitations, what cost -savings opportunities can you identify? How will these opportunities align to the current domestic and g lobal markets? Your response should consider the political, economic, social, and technical factors that affect the company. D. Describe the external threat factors in the domestic and global markets that the company or organization should consider when devel oping these business development and cost -savings opportunities. Your response should consider the political, economic, social, and technical factors that affect the company. II. Managing the Quality Imperative for Global Competition A. Based on your assessment of the company ’s or organization’s internal capabilities and limitations and the opportunities you identified, select total quality management (TQM) means that the company or organization could employ to strengthen organizational performance. Justify your selection. B. Based on your assessment of the company ’s or organization’s internal capabilities and limitations and the opportunities you identified, select an appropriate series from an ISO 9000 family of standards that the company or organization could emp loy to strengthen organizational performance. Justify your selection. C. Based on the TQM and ISO 9000 benchmarks that you selected, recommend global best practices that strengthen organizational performance by ensuring quality, cost containment, and custome r satisfaction for the company or organization. Justify your recommendations. This analysis will be incorporated into the final project submission . Guidelines for Submission : This assignment should be submitted as a 5- to 7 -page Microsoft Word document with double spacing , 12 -point Times New Roman font, and one -inch margins. You should use current APA style guidelines for your citations and reference list. Note that at least 10 outside information sources are required overall for this project, although many students might find that more are necessary to satisfy the requirements of the project. Please adhere to the SNHU Academic Honesty Policy as you develop this project. As necessary, copy and paste any data analysis from Excel into your Word document for submission. You may include your origin al Excel documents as supplementary material if you believe this will strengthen your contribution. Note that the grading rubric for the milestone submission s is not identical to that of the final project. The Final Project Rubric will include an additional “Exemplary” category that provides guidance as to how you can go above and beyond “Profi cient” in your final submission. Rubric Critical Elements Proficient (100 %) Needs Improvement (80 %) Not Evident (0%) Value Aligning Resources to Market Opportunities:

Internal Capabilities and Limitations Assesses the company ’s or organization’s internal capabilities and limitations with respect to current operations, including human, organizational, and infrastructure factors Assesses the company ’s or organization’s internal capabilities and limitations with respect to current operations, but assessment does not include human, organizational, or infrastructure factors or is cursory or inaccurate Does not assess the company ’s or organization ’s internal capabilities and limitations with respect to current operations 15 Aligning Resources to Market Opportunities:

Business Development Opportunities Identifies appropriate expansion or business development opportunities and explains how opportunities align to current domestic and global markets, basing response on the company ’s or organization’s internal capabilities and limitations and including political, economic, social, and technical factors that affect the company Identifies ex pansion or business development opportunities and explains how opportunities align to current domestic and global markets, but opportunities are not appropriate based on the company ’s or organization’s internal capabilities and limitations or political, ec onomic, social, and technical factors that affect the company Does not identify expansion or business development opportunities 15 Aligning Resources to Market Opportunities:

Cost -Savings Opportunities Identifies appropriate cost -savings opportunities and explains how opportunities align to current domestic and global markets, basing response on the company ’s or organization’s internal capabilities and limitations and including political, economic, socia l, and technical factors that affect the company Identifies cost -savings opportunities and explains how opportunities align to current domestic and global markets, but opportunities are not appropriate based on the company ’s or organization’s internal capa bilities and limitations or political, economic, social, and technical factors that affect the company Does not identify cost -savings opportunities 15 Aligning Resources to Market Opportunities:

External Threat Factors Describes external threat factors in domestic and global markets that the company or organization should consider when developing business development and cost -savings opportunities, including political, economic, social, and technical factors that affect the company Describes external threat factors in domestic and global markets that the company or organization should consider when developing business development and cost -savings opportunities but does not include political, economic, social, and technica l factors that affect the company , or description has gaps in clarity or detail Does not describe external threat factors in domestic and global markets that the company or organization should consider when developing business development and cost -savings opportunities 15 Managing the Quality Imperative for Global Competition: TQM Selects and justifies appropriate TQM means the company or organization could employ to strengthen organizational performance, basing response on assessment of the company ’s or o rganization’s internal capabilities and limitations and the identified opportunities Selects and justifies TQM means the company or organization could employ , but selection is not appropriate for strengthening organizational performance , or response is not based on assessment of the company ’s or organization’s internal capabilities and limitations and the identified opportunities Does not select and justify TQM means the company or organization could employ 10 Managing the Quality Imperative for Global Competition: ISO 9000 Selects and justifies appropriate series from ISO 9000 family of standards that the company or organization could employ to strengthen organizational performance, basing response on assessmen t of the company ’s or organization’s internal capabilities and limitations and the identified opportunities Selects and justifies series from ISO 9000 family of standards that the company or organization could employ , but selection is not appropriate for strengthening organizational performance , or response is not based on assessment of the company ’s or organization’s internal capabilities and limitations and the identified opportunities Does not select and justify series from ISO 9000 family of standards t hat the company or organization could employ 10 Managing the Quality Imperative for Global Competition: Global Best Practices Recommends and justifies appropriate global best practices that strengthen organizational performance by ensuring quality, cost containment, and customer satisfaction for company or organization Recommends and justifies global best practices , but practices are not appropriate for strengthening organization performance by ensuring quality, cost containment, and customer satisfaction for company or organization Does not recommend and justify global best practices 10 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%