Edit and advise Journal AssignmentTo make it more organized more content. This portfolio differs from others because the information that you will use in your responses will come from doing research.

1. Public service announcement are like commercials but rather than selling products, they are made to inform and educate people of a specific target audience. Public service announcements are done through different mediums such as television, radio and newspapers. It is used mostly on social issues to sway public opinion.

Suggett, P. (n.d.). Famous Public Service Announcements. Retrieved November 29, 2017, from https://www.thebalance.com/what-exactly-is-public-service-advertising-38455

2. Animoto.com offers marketing and memories which is making videos for personal, professional and business with monthly and annually subscription plan. They have 14 days free trial for professional plan which includes animoto marketing and memories service. It would help us to edit our PSA video. Animoto.com also has a blog which provides lots of content such as tutorial, news, features and classroom etc. Therefore, we could tutorial from the blog to make better quality video.

Make great videos. Easily. (n.d.). Retrieved November 29, 2017, from https://animoto.com/

3. We chose to use a powerpoint, Google.Doc and imovie for our PSA presentation. We use powerpoint for our presentation in order to stay organized when we present in front of the class. We use google doc to collect content,idea and resources for our PSA outline from every group member. Meanwhile, we chose to use imovie for editing our PSA videos because it is free and convenient to use for beginners.

4. The thesis statement or purpose statement will should be a sentence which it is a summary of your entire speech. A strong thesis statement should be able to contain your topic and it should be the statement that the target audience would remember or allow them to understand fully the content of the speech.

(n.d.). Retrieved November 29, 2017, from http://study.com/academy/lesson/from-topic-to-thesis-statement.html

5. The introduction should convince the audience that your speech will be relevant and useful by providing a general overview of what’s to come.The introduction is a sales pitch and a useful outline in one, so it should maintain a good balance of hype and content.

The introduction has five important responsibilities: get the audience's attention, introduce the topic, explain its relevance to the audience, state a thesis or purpose, and outline the main points.

By the end of the introduction, you should provide a roadmap that outlines your main points. https://courses.lumenlearning.com/boundless-communications/chapter/introduction/

6. Sustained attention,Selective attention,Alternating attention,Divided attention. Selective Attention Selective attention is the ability to select from the various factors or stimuli that are present and to focus on only the one that you want. Every day, you are constantly exposed to a number of environmental factors or stimuli, but your brain naturally responds by selecting a particular aspect or factor to focus on. Selective attention basically allows you to be able to “select” what you want to pay attention to. You may need to use selective attention when attending a loud party and you are focusing on one person’s voice, or if you are trying to study in a noisy room. When employing selective attention you are able to avoid distractions from both external (e.g. noise) and internal (e.g. thoughts) influences. If you are good at selective attention, you are good at ignoring distractions. You are able to maintain a specified level of performance in the presence of distracting stimuli. Alternating Attention Alternating attention is the ability of mental flexibility that allows you to shift your focus of attention and move between tasks having different cognitive requirements. It is alternating your attention back and forth between two different tasks that require the use of different areas your brain. You probably use alternating attention almost all the time. You constantly need to make sudden changes on your activities or actions which requires your attention to shift. You may use alternating attention when reading a recipe (learning) and then performing the tasks of recipe (doing). It could also be alternating between unrelated tasks such as cooking while helping your child with her homework.

Types of Attention. (n.d.). Retrieved November 29, 2017, from http://thepeakperformancecenter.com/educational-learning/learning/process/obtaining/types-of-attention/

7. Aristotle defined ethos as the credibility or trustworthiness of the speaker. A speaker is able to deliver ethos through the style and tone of the presentation, as well as how he or she discusses opposing perspectives.

Ethos may also be able to be affected by the presenter’s reputation autonomous from the message they are trying to convey. Examples of this include previous experiences in the subject area, or their authenticity.

One should not rely entirely on the context of a speech to gain credibility with the audience. Self-presentation and establishing good credibility is an essential part of becoming a persuasive speaker. https://wiki.usask.ca/display/RCM401/Why+We+Build+Credibility+in+Our+Speeches

A speaker builds credibility with their audience because it allows the speaker to do three essential things:

Establish trust and build a relationship with the audience

Motivate the audience to partake in the recommended action, and

Build the foundation for Aristotle’s other Modes of Appeals.

Why We Build Credibility in Our Speeches - RCM 401: Oral Rhetoric. (n.d.). Retrieved November 29, 2017, from https://wiki.usask.ca/display/RCM401/Why We Build Credibility in Our Speeches

8.The first step is to know your audience and how will they benefit from the information that you will present. Put yourself in their shoes.You will then need to choose a presentation style – will it be educational, informative, or motivational?Next you need to outline what you want to present. Try to distill your thoughts and ideas down to 3 or 4 main points.You don’t necessarily need to memorize it, but you should be able to freely and confidently talk about each of your points without having to read from a script. http://www.smead.com/Director.aspx?NodeId=2118

9. The conclusion of a speech functions as a summary of the most important points so that the audience can best remember them.

B. (n.d.). Conclusion. Retrieved November 29, 2017, from https://courses.lumenlearning.com/boundless-communications/chapter/conclusion/

10. During the speech preparation process you may create a preparation outline, which is a very detailed outline. It includes: the title, specific purpose, central idea, introduction, main points, subpoints, connectives, conclusion, and bibliography. The main points and subpoints are stated in full sentences. A speaking outline is just a brief outline used to jog a speaker’s memory during the presentation of a speech. It uses phrases or key words to state main points and sub points.

Garber, R. I. (1970, January 01). Joyful Public Speaking (from fear to joy). Retrieved November 29, 2017, from http://joyfulpublicspeaking.blogspot.com/2009/07/two-types-of-speech-outlines-speaking.html?m=1