Its due tonight at 10pm, I live in Tx.

1. This assignment will require that you work on developing a Business Model Canvas.  The Business Model Canvas is a business tool used to visualize all the building blocks of starting a business, including customers, route to market, value proposition and finance.  The blocks on the BMC are:

   • Customer Segments: Who are the customers? What do they think? See? Feel? Do?

   • Value Propositions: What’s compelling about the proposition? Why do customers buy, use?

   • Channels: How are these propositions promoted, sold and delivered? Why? Is it working?

   • Customer Relationships: How do you interact with the customer through their ‘journey’?

   • Revenue Streams: How does the business earn revenue from the value propositions?

   • Key Activities: What uniquely strategic things does the business do to deliver its proposition?

   • Key Resources: What unique strategic assets must the business have to compete?

   • Key Partnerships: What can the company not do so it can focus on its Key Activities?

   • Cost Structure: What are the business’ major cost drivers? How are they linked to revenue?

First you will have to describe the business will be focusing on for your business plan activities this semester, this will require that you spell out the business model for that business.  To do this, you should complete and submit a Business Model Canvas.  

For a template, go to http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf.  Similar templates in Word or other formats can be found by searching “Business Model Canvas” online. You can also provide answers to every block of the BMC in a Word document

For a brief overview of the Business Model Canvas, go to http://www.youtube.com/watch?v=QoAOzMTLP5s#t=75 &  https://www.youtube.com/watch?v=IP0cUBWTgpY

For a more detailed overview, go to the “Lean Launchpad” course at https://www.udacity.com/course/ep245, sign up for that free course, and watch Lesson 1.5A. 

You can also review the attached handout which offers additional details and information.  Additionally, here is a link to a white paper which offers additional information: http://seeddigital.co/whitepapers/how-to-business-model-canvas-explained

NOTE:  This Business Model Canvas assignment is intended to get you thinking about the business you will be planning this semester.  You will be committing to develop a plan for that type of business, but you will not be committing to that particular business model or any of its components.

In order to receive full credit for this assignment you must complete all of the steps listed above.  Your grade will be impacted if you fail to answer all of the questions posed.  Your focus should be on providing clear, detailed and specific responses to the questions asked. In grading this assignment, I will look for the quality of the responses offered - how well you presented the application of knowledge, and how clear you were in conveying your thoughts and presenting your ideas, rather than on quantity of the response (short of long). 

This activity must be completed and submitted via this Assignment tab.  I require that you provide answers in a Word Document, you DON'T need to provide your answers on the Business Model Canvas Word Sample/Explained Handout document.