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Marketing Plan

For

Beneve Healthcare Limited.

Beneve Healthcare limited is one of the largest business units of Orlando group of medical services. It was founded in the year 1960 in Orlando and since then it has been representing a breakthrough in the medical field by offering combination between the medical performance and luxurious services and through its existence it has ensured superiority in the field.

It is located in the outskirts of Orlando city. This provides a serene environment and peace within the hospital. It has a capacity of 150beds fully equipped with the up to date operation theatres and 15 intensive care units, NICU, PICU, all integrated with radiology and lab units with outstanding accommodation services.

Mission

We, Beneve Healthcare Limited, are dedicated to serve both our customers and employees with the best of medical solutions there is.

Vision

We aim to be the best healthcare providers in the US and globalize to constitute international model of excellence for healthcare services.

Accreditation

Beneve Healthcare Limited is fully accredited and has the necessary certifications to offer its services globally.

Objectives and goals

Our main goal is to gain exposure in the market place that is achieve and maintain market leadership in the healthcare field.

Economic projections

Beneve Healthcare Limited has an aim to increase the profits by at least 4%. As healthcare system expands as end to end care facilities- including home health aides, palliative care, urgent care and physician offices- it is important that their internal processes follow suit. Increasingly capable and integrated data systems has given our executives and employees the visibility necessary to drive improvement in costs, quality and outcomes across disparate departments and facilities.

Market

Primary market which include general public are reached through advertising that is TV commercials, billboards, newspapers, radio. High and middle class are reached through brochures in proper locations, direct mail.

Secondary market:

Staff- physicians, nurses, auxiliary staff.

Hospitals

Business – drug screens, pre- employment physicals.

Market segmentation

Our market is divided into:

Socio-demographic- age, gender and ethnicity.

Geographical

Psychographic

Competitors

Newly established wobart healthcare limited, improvement of older clinics around and integrated care delivery and management models.

Regulations

Beneve healthcare limited is regulated by:

• Patient Protection and Affordable Care Act(PPACA)

• Accountable Care Organizations

• Medicare Guidelines

Trend analysis

Beneve healthcare limited is ranked 25th globally and has a market size of 4.5millions people in the US.

The company has successfully sold its services to 1000 patients in two days both in and out patients. Since most services are now advertised online, we moved most of our products and services to web platform.

Problems and opportunities

Problems are all around us and the solution is within our wheelhouse. Positive trends in the market have presented us with the best of opportunities, but after we develop them the real challenge is maintaining our competitive advantage as consumers change and competitors arise.

Action program

We have establish branches across the US to cope up with the fastest growing number of customers in the health industry. The hospital management has set up various maternity sections to curb the need for maternity services and increase competition and growing demands for patient centered care provision.

Management summary

Our management system consist of:

1. Medical and health services managers

2. Surgical technologists

3. Medical secretaries

4. Nursing assistants

5. Registered nurses