Marketing is the sphere of activities aimed at promoting the business and increasing the range of distributed products or services. It is an inevitable part of business without which one would not be able to build a successful organization as far as it provides market for the products. Marketing might also be perceived regarding business advertising based on the media, publicity and advertising in particular, which all are aimed at drawing the attention of as many people as possible to the company and its service or product.
Marketing tasks include promotion and distribution, buying and selling of the product or service as well as making it public. This is the most crucial part of business management and has to deal with market and customer behavior research, promoting and organizing advertisement campaigns, suggesting special offers and conducting surveys.
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