After reading this article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-perfect-storm-brewing-in-the-global-beer-business The case analysis should be 800 words in l

After reading this article:  https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-perfect-storm-brewing-in-the-global-beer-business

• The case analysis should be 800 words in length with at least 1 reference.
• The analysis is to be clear and concise, and students will lose points for improper grammar, punctuation, and misspelling.
• Write a case analysis using the attached template below.

CASE ANALYSIS OUTLINE (800 words): 

Overview of major issues - describe the challenges/problems/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues. Applications of key themes - elaborate what you have learned from the assigned case by directly relating/connecting the case to concepts and themes described in the different chapters. 

Situational Analysis External Environmental Analysis (Outside of the organization) Economic, Social, Political, Technological opportunities and threats Internal Environmental Analysis (Specific to the organization) Organization’s internal strengths, weaknesses Describe the firm’s product, pricing, distribution/place, and promotion strategy. 

Market Analysis: Description of the target market including primary customers/target marketing the analysis section, you can also put down your own thoughts and opinions about the issues/challenges described in the case. You can bring in outside information (such as the latest news, articles, references to any calculations, charts, diagrams or graphs*). If applicable, you can also answer any questions at the end of each case. These questions can also be used as a guide to develop the other sections of your case summary/write-up.

Recommendations: Development and Evaluation of Strategic Alternatives, Recommendation of the better Alternative, Implementation Techniques for Recommended Alternative (How, when, where, why).

Please note: If any of the above outline points are not applicable to your case, you can skip those points in your case write-up.