Personal Brand Assignment Sample Layout Target Market Write a couple of paragraphs narrowing your potential employer using appropriate segmentation variables. These variables might be geographic (loo

Personal Brand Assignment Sample Layout

Target Market

Write a couple of paragraphs narrowing your potential employer using appropriate segmentation variables.  These variables might be geographic (looking for a job in a specific city, state, region) or demographic (size company, industry, etc.).  Explain the type of job you think you would be a fit for you after graduation. 

Find a job description similar to what you want to do after graduation to see how you compare with the qualifications they are seeking.  Include a copy of the job description or include a web link.  Go to www.jobscan.co and see what percentage match you find comparing your resume with the job description.  Report the match percentage.

Product

Describe your qualifications and what you can offer a company.  This will include personality characteristics (from the Myers Briggs test), knowledge learned from your university education (such as courses in your major), work skills and any industries you know something about (through work or internships or family businesses).  At the end of your description, insert a table like the one in the assignment.  Think of this table as a menu of attributes or benefits that you can use to customize a resume when you apply for a job.  To create the table, click on insert, then select table, then highlight the four boxes across and 5 or 6 boxes down.

Personal Characteristics          content knowledge      process knowledge and skills     industry knowledge

FILL OUT THIS BOX.

Price

Research the typical starting salary for jobs you would qualify for in your target market.  If you are just entering the field, look for average entry-level jobs.  If you have a lot of professional experience already, research mid-level jobs.  Also see what additional benefits would be included.

Place

Where will you find your job?  Will you use online job search sites, campus career services, or professional organizations in your field?  Networking? 

Promotion

Summarize how you would add value to your prospective company in a sentence or two.  Then attach your revised resume at the end of your document.  Be sure you avoid the common mistakes found in the document under Week 7.  Resume inserted here at the end of the document.  (Copy and paste at the end of the document)

Step 6 Be sure to include you resume with the assignment when you submit.  Make sure you have followed the tips in the sources