Overview: For Milestone Two, you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will describe the industry segment, describe
HCM 325 Module One Journal Worksheet
Provide the following information on the organization you selected for the purpose of your final project.
This information will be used to develop your first final project milestone, due in Module Three.
Name of Organization: ____________________Walgreens______________________
Type of Organization (hospital, nursing home, health system, etc.): ______Health System_____________________________________
Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified.
"Our vision is to be America's most-loved pharmacy-led health, well-being and beauty company. Our purpose is to champion the health and well-being of every community in America."
"We care for communities around the country by providing immunizations recommended by the Centers for Disease Control and Prevention, and providing expert and compassionate counseling at our specialty pharmacies that focus on complex disease states such as oncology, hepatitis and HIV."
"We are part of the Retail Pharmacy USA division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and well-being enterprise that was established in 2014 after Walgreens completed its merger with European-based Alliance Boots."
Scope of Services:
Walgreens provides customers with prevention and wellness vaccines, physicals and wellness visits, health screenings and testing as well as treatment.
Locations:
Walgreens has locations worldwide in countries such as: United Kingdom, Mexico, Chile, Thailand, Norway, Republic of Ireland, The Netherlands, and Lithuania.
Geographic Service Areas:
"As of August 2017, approximately 76% of the populations of the USA lives within 5 miles of a Walgreens or Duane Reade store."
Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated.
Walgreens provides customers with convenient Wellness visits at their Healthcare Clinics located within the store. The marketing opportunity is that customers can conveniently go in for a wellness visit (sickness, shots, physicals) and pick up any necessary prescriptions needed after each visit, from the pharmacy.
Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists.
This opportunity is of value because it provides excellent convenience to customers. They will not have to go through the hassle of scheduling an appointment, customers/patients may do walk-ins at the Wellness Center at Walgreens.
Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?
The marketing initiative supports the mission because Walgreens' Wellness Center provides customers with health and well-being in communities across America.
