need as required.
MBAF 503: Case Study 5 – Marketing
Many marketers put coupons in magazines and newspapers. Some place tear-‐coupons in supermarket and other store displays. The latest in couponing is Internet placement.
Are you willing to register at these sites to have free coupons e-‐mailed to you? Why or why not?
What could these websites do to become more user-‐friendly?
Have you become more price-‐conscious now that websites give so much competitive information about price and coupons? Is that a good thing for marketers? Why, why not?
Hints:
To find such sites, go to (http://www.couponmountain.com) and click on various links to explore what is available. Sometimes the best deal is to pay nothing at all.
Check out free offers on the Internet, at http://www.frugalshopper.ca, http://www.savingumoney.ca, http://www.redflagdeals.com/in/toronto/coupons/ or other sites of your choice.
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Submit a 750-‐word essay covering the above topics (about 3 pages).
Give at least 4 valid academic references – outside the textbook. [Hint: use UCW’s library, avoid Google]
Include your word count in the title page, and a separate a reference page. Follow APA.
