ECOM301
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Purpose
To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice.
Action Items:Choose any business organization of your interest and analyze it accordingly.
Attempt all Questions related to your organization. (Note: Questions should be in the serial order with references wherever is required. Also, during presentations 12 slides should be prepared covering all the point in order).Prepare a market plan to launch a new product or Services for your business in the market.
Analyze tools and technologies to support the business.
What strategies are to be implemented in the market Plan to tackle competition.
Project your business by using the following:
- Situational Analysis (SA)
SWOT analysis
Industry Analysis
Projections on market demand.
- Market and Cost Analysis (MA)
Segmentation analysis and strategy.
Positioning in the marketplace.
Procurement of goods and Services
Major customer acquisition techniques, online advertising, ad serving and targeting
Market tools and Application( MA )
Core Marketing Concepts and define value chain
Use of Branding and video marketing
E mail Marketing and Social Media Marketing
Available tools of E Commerce
Web-enabled Supply Chains (WEB)
SEO and Search engine marketing
Use of Web application for the outsourcing of logistics services
Cloud computing and Customer Relationship Management
- Situational Analysis (SA)
What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.