Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research
| Customer Flow and Revenue Presentation Grading Guide MKT/441 Version 5 |
Presenting Marketing Research Data Grading Guide
MKT/441 Version 5
Marketing Research
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Individual Assignment: Customer Flow and Revenue Presentation Purpose of Assignment
The purpose of this assignment is to combine various skills gained in the course such as analysis of secondary data and demonstration of descriptive statistics to conclude best marketing strategies a company should be involved with in order to increase customer flow and revenue.
Grading Guide| Content | Met | Partially Met | Not Met | Comments: |
| The student selected a Fortune 500 company. |
| |||
| The student provides four facts about the company using descriptive statistics. | ||||
| The student conducts market research to determine additional business opportunities. | ||||
| The student recommends two marketing strategies based upon the additional secondary research you conducted. | ||||
| The presentation is 7 to 10 slides with speaker notes. | ||||
| The presentation includes relevant media and visual aids that are consistent with the content. | ||||
| | Total Available | Total Earned | ||
| #/7 |
| Presentation Guidelines | Met | Partially Met | Not Met | Comments: |
| The presentation is laid out with effective use of headings, font styles, font sizes, and white space. | ||||
| Intellectual property is recognized with in-text citations and a reference slide. | ||||
| The presentation includes an introduction and conclusion that preview and review major points. | ||||
| Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
|
| #/3 |
| Assignment Total | # | 10 | #/10 | |
| Additional comments: | ||||
