- With increasing globalisation, does culture in international marketing matter? -The impact of culture on successfully conducting business internationally has grown in recognition over time, but eq

BUS343 Marking Guide: Culture Discussion Paper Fail (below 50%) Pass (50 -59%) Credit (60 -69%) Distinction (70 -79%) High Distinction (80 -100%) Depth of knowledge (8 marks available) Limited discussion of culture -related topics within a marketing context . The culture topics raised are not well considered, or lack detail and justification. Identifies and outlines some principal culture -related topics. Demonstrates an acceptable understanding of the concepts and their relevance . Presents accurate and detailed summary of relevant culture - related concepts which are central to international marketing. Delivers a well -focused diagnosis of the strategic issues related to the impact of culture on international marketing. The discussion is compelling and insightful. Connections between theoretical and empirical research (8 marks available) Makes little or no connection between the cultural issues discussed and relevant theoretical and empirical research. Limited reference to relevant academic research, and the connections identified are relatively weak or of no significant consequence. Identifies and outlines connections between some of the cultural topics and relevant theoretical and empirical research. Makes appropriate and insightful connections between cultural -related topics an d relevant theory and empirical research. Makes insightful and sophisticated connections between the topics identified and effectively integrates multiple sources of knowledge . Links the practical with the theoretical (4 marks available) No practical examples or real w orld implications are discussed. The practical examples are not well considered, or lack detail and justification. Practical/real world examples are provided, but not all ar e relevant or sufficiently linked . The practical examples are mostly well considered. They take into account the issues identified and reflect contemporary practice. The use of practical examples and or real world case studies provide comprehensive cove rage of the consequences of the issues. Detailed and insightful connections are made between the real world, the literature and the critical issues identified. Writing, Formatting & Referencing (5 marks available) In-text and End -text contains many serious errors. Referencing is very poor, and does not follow Murdoch guidelines.

Presentation of report unprofessional. Writing is unfocused. No Executive Summary or Conclusion In-text and End -text contains a number of serious errors. Referencing is poor, and does not follow Murdoch guidelines.

Presentation of report very basic and lacks clarity. Writing lacks clarity. Executive Summary and conclusion is poor. In-text and End -text contains minor errors. Referencing is a dequate. Not all Murdoch guidelines are followed. Presentation of report is good. Occasional grammar or spelling errors. Executive Summary and Conclusion is concise and well written. In-text and End -text contains a few very minor errors. Referencing is go od. Most Murdoch referencing guidelines are followed. Presentation of report is professional.

Occasional errors but clear presentation of ideas. The Executive Summary and Conclusion is succinct and compelling. In-text and End -text contains no errors. Ref erencing is very good. Murdoch referencing guidelines are followed.

Presentation of report is professional. Writing is clear, concise and free of errors. The Executive Summary and Conclusion is succinct, insightful and entices the reader to read on. Comments: Mark: _____out of 25