- With increasing globalisation, does culture in international marketing matter? -The impact of culture on successfully conducting business internationally has grown in recognition over time, but eq

- With increasing globalisation, does culture in international marketing matter? 

-The impact of culture on successfully conducting business internationally has 

grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. 

- Write a 1,000 word discussion paper highlighting the importance of culture in 

international marketing. 

- Your response should use current academic literature (at least 5 articles) and 

theory to support your answer, as well as practical examples. 

- You may choose to focus on one particular aspect of culture in relation to 

international marketing, or approach the subject in a broad fashion.

- Students should provide a highly insightful and thorough discussion of (selected) key 

issues related to culture in an international marketing context.

- Submission online.

- A penalty of 10% per day (to a maximum of 25% which is the total allocated for the assessment) will be applied for late submissions.