- what they do well, (Strengths)- what they can do better, (Weaknesses)- what opportunities do they have to improve, markets to capture, customers to acquire, (opportunities) and- what external (threa

Paper 3: SWOT Analysis

Working alone or in teams of two or three, please choose a publicly listed company and perform a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). A SWOT analysis is a tool that companies use to identify:

- what they do well, (Strengths)

- what they can do better, (Weaknesses)

- what opportunities do they have to improve, markets to capture, customers to acquire, (opportunities) and

- what external (threats) exist, and what future changes are coming as a result of changes in technology, laws, and the natural, legal, and political environments.

Requirements:

• Five pages of text (not including graphs, charts, etc.)

• Headings: Background, Strengths, Weaknesses Opportunities, Threats, Conclusion

• Minimum of seven sources, four of which are scholarly (you will be using a lot of economic data)

• APA format (cover page, in-text citations, references page, etc.)

Due Friday, Mar 29 at 11:59PM EST