Hi there, I have one final assessment for the subject of Consumer Behaviour, where you have to answer for 2 different questions mentioned in the assignment consisting 2500 words, using the the consume

Performance Levels/Criteria N (0 -29) N (30 -49) P (50 -59) C (60 -69) D (70 -79) HD (80 -100) Question 1: Taking and Defending Position (35 marks). ULO 1, ULO2, GLO1 Specific position and relevant evidence is not presented accurately . Misses many, if not all, of complexities of the issue are discussed. Limits of the position are not acknowledge d or synthesized Arguments for and against are not cogent or well -argued. Conclusion does not follow from the arguments in the main body of the paper. Specific position and relevant evidence is generally not presented accurately . Misses many of complexities of the issue are discussed. Limits of the position are rarely acknowledge d or synthesized Arguments for and against are generally not cogent or well -argued. Conclusion does not adequately summarize the main ideas in the body of the paper. Specific position and relevant evidence is generally presented accurately . Misses many of complexities of the issue. . Many of the l imits of the position are not acknowledge d or synthesized Arguments for and against are generally cogent and well -argued, but are not sophisticated and are not always well supported by evidence. Conclusion generally summarizes the main ideas coherently. Specific position and releva nt evidence is generally presented accurately . Some complexities of the issue are discussed. Some l imits of position are acknowledge d and synthesized Arguments for and against are generally sophisticated, cogent, well -argued, specific detailed, and gene rally well supported by evidence. Conclusion is generally thorough , and summarizes the main ideas coherently. Specific position and relevant evidence is presented accurately taking into account most of the complexities of the issue. Limits of position ar e mostly acknowledged and synthesized Arguments for and against are mostly sophisticated, cogent, well -argued, specific detailed, and well supported by evidence. Conclusion is generally t horough , and summarizes the main ideas/complexities coherently. Specific position and relevant evidence is presented , expertly and accurately , taking into account the complexities of the issue. Limitations of position are acknowledged and expertly synthesise d. Arguments for and against are made at an exemplary level and are sophisticated, cogent, well -argued, specific detailed, and always well supported by evidence Conclusion is sophisticated, thorough , and summarizes the main ideas/complexities coherently and concisely. Question 1 Use of literature/evidence of an extension of knowledge (10 marks) ULO 1, ULO2, GLO1 No evidence of literature being consulted or irrelevant to the assignment. No demonstration of an extension of knowledge, demonstrated through a reliance on basic opinions, tropes and hearsay, rather than referring to theory and knowledge gained during the trimester. Either no evidence of literature being consulted or irrelevant to the assignment.

Virtually no demonstration of an extension of knowledge, demonstrated through a reliance on basic opinions, tropes and hearsay, rather than referring to theory and knowledge gained during the trimester. Re lies on the recommended text (or other similar texts).

Presented in a purely descriptive way, and indicates limitations of understanding. A rudimentary demonstration of an extension of knowledge, where student references the appropriate theories but does n ot attempt to critique or consider limitations or alternative explanations. Clear evidence and application of some readings relevant to the subject (beyond the recommended text). A good demonstration of an extension of knowledge, through some critique of elements of folk psychology, and an attempt to move away from personal discourses and experience of consumer behaviour. Able to critically appraise the literature and theory gained from a variety of sources, developing own ideas in the process. Demonstrat es selectivity and judgment in determining the importance of readings, references, and ideas. Shows evidence of wide, multi -disciplinary reading, and synthesis of ideas. Demonstrates selectivity and judgment in determining the importance of readings, refe rences, and ideas; Shows evidence of wide, multi -disciplinary reading, and synthesis of ideas. Uses a wide range of reliable sources, and demonstrates a deep understanding of the nuance of the theory, which has been thoroughly analysed, applied and discuss ed in a sophisticated way, including recognition of limitations of both the theory and how it is applied. Question 1: Clarity of expression and referencing (including accuracy, spelling, grammar, punctuation and syntax) (5 marks). ULO2, GLO3 Writing is not clear and meaning is not apparent Grammar, syntax and spelling contain many mistakes. Referencing contains many errors or seemingly no attempt at referencing Writing is not clear and meaning is often not apparent Grammar, syntax and spelling cont ain many mistakes. Referencing contains many errors or seemingly little attempt at referencing Writing is not always clear and fluent and meaning is not always apparent Grammar, syntax and spelling contain a number of mistakes. Referencing contains a number of errors Writing is mostly clear and fluent. Grammar, syntax and spelling are mostly accurate but with a number of mistakes. Referencing is generally consistent and accurate Writing is clear and fluent. Grammar, syntax and spelling are mostly accurate with only a few mistakes. Referencing is mostly consistent and accurate. Writing is very clear and fluent . Grammar, syntax and spelling are accurate, with virtually no mistakes at all. Referencing is consistent and accu rate using the Harvard system. Question 2: Taking and Defending Position (35 marks) ULO 1, ULO2, GLO1 Specific position and relevant evidence is not presented accurately . Misses many, if not all, of complexities of the issue are discussed. Limits of the position are not acknowledge d or synthesized Arguments for and against are not cogent or well -argued. Conclusion does not follow from the arguments in the main body of the paper. Specific position and relevant evidence is generally not presented accurately . Misses many of complexities of the issue are discussed. Limits of the position are rarely acknowledge d or synthesized Arguments for and against are generally not cogent or well -argued. Conclusion does not adequately summarize the main ideas in the body of the paper. Specific position and relevant evidence is generally presented accurately . Misses many of complexities of the issue.. Many of the l imits of the position are not acknowled ged or synthesized Arguments for and against are generally cogent and well -argued, but are not sophisticated and are not always well supported by evidence. Conclusion generally summarizes the main ideas coherently. Specific position and relevant evidence is generally presented accurately . Some complexities of the issue are discussed. Some l imits of position are acknowledge d and synthesized Arguments for and against are generally sophisticated, cogent, well -argued, specific detailed, and generally well su pported by evidence. Conclusion is generally thorough , and summarizes the main ideas coherently. Specific position and relevant evidence is presented accurately taking into account most of the complexities of the issue. Limits of position are mostly ackn owledged and synthesized Arguments for and against are mostly sophisticated, cogent, well -argued, specific detailed, and well supported by evidence. Conclusion is generally t horough , and summarizes the main ideas/complexities coherently. Specific positio n and relevant evidence is presented , expertly and accurately , taking into account the complexities of the issue. Limitations of position are acknowledged and expertly synthesise d. Arguments for and against are made at an exemplary level and are sophisticated, cogent, well -argued, specific detailed, and always well supported by evidence Conclusion is sophisticated, thorough , and summarizes the main ideas/complexities coherently and c oncisely. Question 2: Use of literature/evidence of an extension of knowledge (10 marks) ULO2, GLO3 No evidence of literature being consulted or irrelevant to the assignment. No demonstration of an extension of knowledge, demonstrated through a reliance on basic opinions, tropes and hearsay, rather than referring to theory and knowledge gained during the trimester. Either no evidence of literature being consulted or irrelevant to the assignment.

Virtually no demonstration of an extension of knowledge, demonstrated through a reliance on basic opinions, tropes and hearsay, rather than referring to theory and knowledge gained during the trimester. Relies on the recommended text (or other similar texts).