hi ,i have attached 2 files which contain questionary and completed paper which u have to study the completed paper and have to work on this paper by getting some idea over the subject and work on th

MARKET OPPORTUNITIES

Table of Contents

Multinational companies continuously try and exploit the potential of promoting his products within the global market. The strategy employed in this process is milt variant and based on market change which ultimate goal is to maintain these companies in the business. India has received a lot of attention as a point in which various companies especially foreign can exploit the market opportunity, the business environment in India has made it possible for such companies to invest in the country. Most of the businesses in this country thrive very well due to several factors that not only promote but also create a conducive environment for their growth. Some of this factors, for instance, include the government participation and encouragement through the creation of amble political status, affordable business licensing and the legislation put in place which highly helps the firms run the businesses with minimal disturbance. Provision of accessible and affordable credit facilities are among other factors that promote the company development and growth in the country.

Technology advancement in the country also have been greatly impacting the company and thus translates to growth of the economy. This advancement also has been seen over the years affecting the social-cultural behavior of the country and thus helps the companies employ the digital platform in running the operation. This aspect also has impacted the nature of the market in that, digital platforms reach more potential customers and thus creating awareness and increasing the level of competition. In every market, competition is seen as the driving factor, the market with good competition aid the improving the quality of the products produced in the companies.

The market opportunity is a business opportunity in which business prospects have a potential o exploit. A market opportunity may present itself in the form of unmet customer needs, disruptive idea or technology, horizontal improvement in functional operation, improvement of the product already in the market or an opportunity to target a particular faction. Market opportunity can also be defined as an unsatisfied opportunity in which a company may exploit prior to its competitors. The focus of this paper is the market opportunity report with the strategy that aims to identify prospects that can help Australian domestic products from exploiting the Asian market. Organizations try and scale their market opportunities with the aim of maximizing revenue and provide a wide scope for international diversification so as to extend the product life cycle.

Since in today's business world the sustenance and growth of any business to gain profitability is never guarantee like the past years. Technology and the scientific advancement have impacted positively and negatively to the shelf live of products & services, business models and nature of the competition. Therefore in any company to run well market opportunities should be analyzed through thorough identification of an evaluation of the consumers, companies and other factors including the brand value supply chain framework, the direct and indirect competitors among other regulations.

In, for instance, the market opportunity analysis is highly done through a series of procedure such as the consumer segmentation, the analysis of the purchase situation analysis which comprises of the scrutiny of the product and services, consumers and the economic channels. Also, it entails the analysis of the competition in terms of the demand and the purchasing situations, supply analyzes among other factors.

Indirect competition analysis is also an important factor to identify the opportunities in substitute companies or industries. With this kind of the analysis, it aids in the establishment of the competitive advantages against the potential indirect competitors and thus aids the government to provide the insights on to the additional opportunities to harness for the purposes of their growth.

The analysis of the complementary services and products in conjunction with the analysis of the surrounding industries helps maintain the performance of the company if not gradual growth in the development. The services and product analysis that are complementary with the products or services which are being offered by the company in question will not only aid in promoting the product/ service quality but also enhance the investment in terms of the decision making. The act os learning or analyzing the market performance and the industries around will highly aid in ensuring the survival of the startup's industries. It gives the management the insights about the market in terms o0f the market size, market shares, the growth rate projection and the per capita sales and importantly the unit price.

This paper is going to use Australian based company uncle Toby as a case study which sells its products domestically. Uncle Toby is a limited manufacturing company that markets breakfast cereals and snacks and was initially known as Parsons bros. it is located in Wahgunyah and is a subsidiary of cereal partners word wide south Africa’s nestle. As a subsidiary of Nestle, the company in most cases is regarded as a global giant and the idea that its product is based on the idea of wholesomeness in snacks and breakfast makes its product competitive. India can be among the new destination of uncle’s toys products as there has been a substantial increase in the breakfast cereal market which has been projected to grow more than 17% CARG. The Indian consumer has more attention to oats, wheat, and cereals products which are at the core of uncle’s toys products. This provides a new opportunity in which the company can exploit.

Entry to the Indian market requires a requisite analysis of consumer behavior in consumer preference, available sale channels market practice and changing distribution channels which are not constant. There exist many opportunities in India but the foreign company must make consideration prior to market entry. For instance, these companies may form ventures or subsidiary relation with Indian based companies. It is important in market entry to understand the diversity of the market and strategies which can be aimed towards the target segment. It is also eye to understand the import procedures so as ease entry to the market. The importer should obtain mandatory licenses and approvals from the relevant authorities.

In considering the potential of a given market it is important for a company to understand the economic position of the targeted market. India is among the fastest emerging economy with an increase of 7% in its GDP in the year 208-2019. It also has a large labor force which may be essential in lowering the cost of production in the event a company is to be settled up in the said region. India’s economy is liberal which in turn reduces control over foreign company’s investment and trade. Its macroeconomics, tax, fiscal and business environment that are favorable for foreign investment.

India’s plies have stimulated consumers demand and promoted entrepreneurship. Also, the country has limited trade barriers since the government has been signing trade agreements and setting tariffs in line with other Asian states. The quantitative restriction has been limited easing the importation process for instance simplification of application for importation license and low importation tariffs. The country has signed free trade agreements and bilateral ride agreements which are aimed at improving trade relation. Impress and exporters are provided with a point source interface o custom clearance for their goods which was developed by India’s central board of exercise and custom.

The social aspect is an important factor in market opportunity and eventual market entry. This is because the population is the eye in labor provision, the social infrastructure in India has high illiteracy leave although there is a high number of the skilled labor force who are productive. The country has among the largest labor force of about 160-180 million people. Culture in India is based on the concept of team building shunning individualism. The Indian culture promotes individuals involve and contribution which in turn may encourage innovation and entrepreneurship.

For instance, companies should take into consideration the lifestyle and the culture of their potential customers. This information for instances tends to help in determining the potentiality of the product whether a product or service would be considered useful, essential, luxury, whether it is undesirable in the target country since some of the products, can be culturally unacceptable depending on the country and target consumers of the product or service. The research analysis on the culture and the consumer lifestyle can also help in identifying the potential threats in which marketing or advertising aspects face.

Water is paramount in the food and beverage industry. There has been rapid dwindling fresh water which has resulted in a shift in managing industrial wastewater. It has been mandatory that water used should be recycled and reused limiting wastewater. This may be resulting in increased production cost in the utilization of water resources.

In analyzing the cultural and the lifestyle standards of the certain target community, various aspects in question should be considered this includes the material culture and the cultural preferences of the target population or the consumer. This tends to include the technological goods that are mostly used by a particular population and also the availability of the resources ie the electricity. In terms of the preferences, any market has different preferences for the product and services in terms of quality or even brands. The meaning of the various aspects such as product shape, color icon tends to affect the market opportunity either positive or negative depending on the market nature. Therefore, these preferences are important and should not be ignored when determining the suitability of the product for the market.

Languages, education, and education cannot be ignored when undertaking market opportunities. Brand names, market surveys, and interviews tend to be the most important factors that play a critical role in the market. Languages tend to vary between regions to regions and therefore give an indicator of the level of education in the region which in turn give the quality of a potential workforce and the consumer status.

India has been reported to have a large number of investors touring the country with their ambitions being to invest a lot in the Indian market. However, there exist some of the restrictions or challenges that are being faced by the investors in their attempt to put up companies and industries in the market. Some of these challenges include the following;

• The Indian has a precondition for foreign prospective which promote bureaucratic structure by the policymaker hindering foreign investment. For instance license provision y the government which tends to limit competition. Corruption is also paramount and there is a near monopoly status of government-owned companies.

• Energy resource and infrastructure are vulnerable to severe delays as a result of unilateral contract alteration.

• Infrastructure- the country’s railroads, telecommunication ports education power grids and normal roads are the most significant obstacles that are faced and thus prevent the country from achieving their full economic potential

• Indias Foreign direct investment policy allows for a single brand company and does not allow multi-branded products which may present a challenge for such companies.

• In the case of the multi-brand sector especially in retail and wholesale is regulated to 51% in the cash and carry wholesale trading.

• FDI policy requires that 30% of both single and product should be sourced locally from small and medium scale Indian suppliers.

• The population is large but with a large number of unskilled labor.

• There is also a requirement that multi-branded companies to invest a tune of 100 million dollars which may be limited to most foreign companies.

Strength of India as a point of foreign investment

• Growing middle income and their need for improved living standards have resulted in an increase in the domestic market which is good for foreign investment as it creates a market opportunity.

• There is more organization in the sector enabling healthy competition.

• The heavy flow of foreign capital may aid in improving local infrastructure for the population.

• Policy makers have limited barriers to entry in the market for foreign investors. This such as limited tariffs on import.

• Technology savvy people who can spearhead advancement in technology.

• Enterprenual culture is well developed in the country which can be important in investment facilitation.

• India’s political regime is based on democratic traditions which are less prone to uncertainties or revolutionary changes.

• India’s economy is growing there has been an estimated increase in transportation, communication, food and beverage which are at the forerun of India large market.

Conclusion

Market opportunities often require analysis so as identify a market and in ruling the potential of the prospect in the company’s goal. The SWOT analysis can be important in identifying the potential of a market opportunity. Various aspects such as technology, political factors, social-cultural beliefs, and economy should be considered in identifying a potential market as they are key to the process.

Therefore the adoption of the various types of market opportunity analysis will aid the business to gain not only the holistic view but also help in the development of the long-term strategic business plans. The market opportunity identification processes should be preceded by the actual move by the company to create or develop the working plan this is in terms of the value proposition, planning the commercialization chain and the cost estimation in terms of the cash flows, revenues and the financial aids that are required to harness the opportunity as early as possible.

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