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QUESTION

hi ,i have attached 2 files which contain questionary and completed paper which u have to study the completed paper and have to work on this paper by getting some idea over the subject and work on th

hi ,

i have attached 2 files which contain questionary and completed paper which u have to study the completed paper and have  to work on this paper by getting some idea over the subject and work on the paper by covering all the topics in the questionary,

length: 3000 words

Submission method options: Alternative submission method

Task

This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market. The final document should include a summary of your findings from Assessments 2 revised as necessary.

The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:

  • identifying market opportunities for the organisation's products /services
  • recommendations, if any, regarding product/service modification or adaptations required for market success
  • market entry strategy options and recommendation for a preferred option
  • marketing and R&D considerations
  • recommendations regarding production
  • international human resources management (HRM) issues and considerations 

The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.

A suggested report structure is

  • Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
  • Introduction to the report.
  • Brief background to company and selected international country: ie brief, approx 2 page synopsis of Assessment 2 
  • Conclusions of SWOT analysis i.e., from Assessment 2
  • Additional analysis reflecting your further country analysis (if any) 
  • Competitive strategy analysis (product/service)
  • Market entry option analysis and preferred option recommendation
  • Marketing and R&D considerations (including competitive strategy)
  • Recommendations regarding production 
  • International HRM issues and considerations 
  • Conclusions
  • References

Rationale

This assessment task will assess the following learning outcome/s:

  • be able to analyse the elements of the global marketplace.
  • be able to critically evaluate global business opportunities.
  • be able to interpret and assess the impact of marketplace variables on business practice in the global marketplace.
  • be able to select markets and justify market entry options.
  • be able to effectively communicate recommendations of a global business strategy.

The final project will expect in-depth engagement with relevant international business knowledge and will help students build skills required for work in this expanding field.

This assessment has been designed to:

·        demonstrate the application of the knowledge gained in the subject to the development of international business planning  strategies ; and

·        allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing.

On successful completion of this Assessment, you should:

·        be able to create justifiable and effective international business strategies.

Rationale

Subject learning outcomes

This assessment task will assess the following learning outcome/s:

  • be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
  • be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
  • be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
  • be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues.
  • be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.
  • be able to research and recommend appropriate strategies for the form, location and operational strategies of an international firm
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Files: mgt 530 chaitu IB.docx, international bussiness A3 questionary.docx
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