Here is the midterm for my other class. If you want the assignment you can have it too.

Here is the midterm for my other class. If you want the assignment you can have it too. 1

Midterm Exam1

Summer 2019

Exam instructions. Read carefully before you begin.

This assignment is a take-home exam. Your exam submission is due Sunday of W6 at 11:59pm. This individual assignment is worth 30% of the final grade for this course. The grading rubric for this assignment follows the exam.

This is an individual assignment. The assistance of a UMUC Writing Tutor is allowed with respect to writing and format for this assignment. No other outside assistance is authorized. Any discussion or collaboration with another student regarding the assignment constitutes a violation of UMUC's Academic Dishonesty and Plagiarism Policy. Assignment will be submitted to Turnitin.com.

Format your exam submission in ONE double-spaced Word document. Format responses in narrative paragraph format rather than bullet list format. Do not include a cover page, introduction, abstract, executive summary, table of contents, or conclusion. Do not include the exam questions within exam submission. Font suggested is 12-point Times New Roman.

All references must be in APA format. Submission must include one reference list at the end of the document with all references for source material used in your responses. In-text source citation for direct quotation or paraphrased source material must be provided, except for exam question material. There is no need to cite the exam itself as a source, either in-text or on the reference list.

Submission for each question must contain specific references to course materials (e.g., lecture modules, required and recommend readings) to support the response to each question. A grade of 80 cannot be achieved on this exam without specific references to course materials in each exam question response. Additional resources must be from a reliable source (e.g. the UMUC library). See, ‘Is My Source Credible?’ by the UMUC Library, retrieved from https://sites.umuc.edu/library/libhow/credibility.cfm

All exam questions must be answered in submission.

End of instructions.

Question 1: Issues with Promotion & the Internet (30 points) [750 – 1,000 words]

Identify a well-known company, or a well-known situation, where a company is currently facing legal and ethical issues related to promotion and the internet. Importantly, these issues must specifically involve both promotional marketing and the internet. The issue should be related to advertising or public relations. One example may involve a company promoting a product/service online. Another example may involve a technology company that hosts advertising on its network. Briefly describe the company and the problem, including citation to a news article providing neutral summary of the company’s issues. This example should be recent, which means ongoing or resolved within the past two years.

Discuss your responses to all the questions below in paragraph format.

Identify what is the single major legal issue the company is facing with respect to promotion & the internet.
Identify what is the single major ethical issue the company is facing with respect to promotion & the internet.
Is a government regulator involved in this company’s issue? If so, what regulatory body is involved? Have any penalties (e.g. fines) been assessed to this company? If so, how significant are these fines to this company?

How could the marketers for this company have prevented the legal and/or ethical issues? What specific advice do you have for this company regarding compliance or ethics?
Discuss one specific recommendation that you would suggest the company implement now to improve or restore its reputation with consumers. Be sure to connect this recommendation with the issues you identified in the previous sections.

Support your views with specific references to course materials such as modules and required readings or recommended readings.

Question 2: Pricing & Ethical Issues (25 points) [500 - 750 words]

Read “It’s all on sale: Marketing ethics and the perpetually fooled” (Wible, 2012) from the W5 reading list.

In your response,

Discuss the specific pricing strategy used by the furniture chain Art Van and describe any potential ethical issues with that pricing strategy; and
Determine whether that pricing strategy is ethical or not. To arrive at your final determination discuss and fully apply either ONE of these sources:

The AMA Statement of Ethics from the W2 readings; OR
Josephson’s Core Values Model from the W3 readings

Discuss your responses to both questions in paragraph format. Support your views with specific references to course materials such as modules and required readings or recommended readings.

Question 3: Product Liability & Other Legal/Ethical Issues (25 points) [500 - 750 words]

According to Business Insider (Bastone, 2019), Google announced in February 2019 that Google’s Nest home security alarm system would be receiving an update to enable its virtual assistant technology, Google Assistant. This news was something of a surprise to Nest product owners (customers) who were not aware the product contained a microphone on the security device. A Google representative described this omission from the technical specs for the product to Business Insider as an “error” (Bastone, 2019). Read the Bastone (2019) article cited below and respond to the questions that follow.

Bastone, N. (2019, Feb. 19). Google says the built-in microphone it never told Nest users about was ‘never supposed to be a secret.’ Retrieved from https://www.businessinsider.com/nest-microphone-was-never-supposed-to-be-a-secret-2019-2

1) Briefly, is this “error” a potential area of product liability for Google? Why or why not?

2) In light of this error, does Google have any “ethical duty” to do anything for Nest customers?

3) What options exist for Google to address the error with Nest customers now?

4) Should Google do anything? Your thoughts?

Discuss your responses to both customer problems in paragraph format. Support your views with specific references to course materials such as modules and required readings or recommended readings.

Exam ends. Grading Rubric Follows.

Grading Rubric

Scoring Categories	Excellent 90-100%		Good – Very Good 80-89.99%		Improvement Needed 70-79.99%		Unsatisfactory Below 70%
Content: 80 points	Demonstrates mastery of analysis and the ability to apply legal and ethical principles to a specific marketing situation. Analysis is logical and well-reasoned. All information is correct and relevant. Analysis is supported by ample evidence and citation of legal and/or ethical principles. Ideas are well supported by references to the assigned course materials as well as additional high quality sources. Original insights are included.		Demonstrates satisfactory understanding of the subject matter and the ability to apply legal and ethical principles to the facts of the marketing situations. Analysis, though satisfactory, may be lacking in thorough understanding of marketing principles, may lack clarity, or may require additional support for assertions. There may be some minor misunderstandings regarding application of the laws or ethical principles to the fact situations. Ideas are supported by references to the required readings, modules and recommended readings.		Demonstrates some limited understanding of the subject matter and the ability to apply legal and ethical principles to the facts of the marketing situations. Analysis, though satisfactory, is lacking in thorough understanding of marketing principles, may lack clarity, or may require additional support for assertions. There may be some major misunderstanding regarding application of the law or ethical principles to the fact situations. Ideas are not supported by references to the assigned readings and other course materials.		Does not demonstrate a sufficient level of understanding of the subject matter and/or the ability to apply legal and ethical principles to the facts of the marketing situations. Responses indicate lack of understanding of the issue and/or are descriptive rather than analytical; arguments are not well supported.
Question	Possible Points Excellent	Your Points	Possible Points Good-VG	Your Points	Possible Points Needs Improvement	Your Points	Possible Points Unsatisfactory	Your Points
1	27-30		24- 26.99		21-23.99		Under 21
2	23-25		20-22.99		17-19.99		Under 17
3	23-25		20-22.99		17-19.99		Under 17
Column totals
Total Content Grade
Communication of Ideas: Form, format & writing: 20 points	Graduate level writing is reflected in all responses. Responses are very well organized; paragraphs flow smoothly. There are few or no errors in grammar, spelling, punctuation, word usage and sentence structure. Citations are properly used (APA format), and all sources are identified and cited properly in the text and on the reference list.		Writing meets graduate standards. Responses are well organized; paragraphs flow smoothly. Several minor errors in spelling, punctuation, grammar, and/or sentence structure, and/or minor errors in citation identification and/or format.		Writing does not meet graduate standards or meets standards in some responses, but not in others. Responses are not well organized; paragraphs do not flow smoothly. Many minor errors in spelling, punctuation, grammar, and/or sentence structure, and several errors in citation identification and/or format.		Writing does not meet graduate standards. Responses are not well organized; paragraphs do not flow smoothly. Unacceptable number of errors in spelling, punctuation, grammar, sentence structure, and/or citation placement, style and format. Submission contains no APA format.
	18-20		16-17.99		14-15.99		Under 14
Communication Grade:
Total Grade: Content + Communication

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