hi floks, I have one assignment for the subject of International Marketing where you have to choose one recent news item or an article from either daily newspaper or online sources for the assignment
MPK736 – International Marketing T2, 2019
Assessment 1 – Report
Individual assignment
Due date and time: Friday 2 August 2019 at 11:59pm
Word limit: 1,000 words
Percentage of final grade: 10%
Learning Outcome Details
| Unit Learning Outcome (ULO) | Graduate Learning Outcome (GLO) |
| ULO 1 Demonstrate an understanding of the major trends in the international trading environment, influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets. | GLO1: Discipline knowledge and capabilities GLO8: Global citizenship |
| ULO 2 Identify marketing strategies appropriate to industrialised, developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy. | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO8: Global citizenship |
Assessment Feedback:
Students who submit their work by the due date will receive their marks and feedback for this assessment item on CloudDeakin 3 weeks after submission.
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Students are required to search through the daily newspapers/online sources and choose one recent news item or an article and use it as the topic of the assignment. The topic must have international marketing implications.
Students will use the following report format for the preparation of this assignment.
Title section: Insert the title of the news
Summary: Present a summary of the news
Introduction: Present the background of the news
Body of the report: Analyse the importance of the news and articulate the implications it may have in international business relationships
Conclusion: Present your interpretation of how the news may affect Australian international business
Referencing: Use Harvard referencing: http://www.deakin.edu.au/students/studying/study-support/referencing/harvard for in-text citations and the references list.
Please provide on top of the first page of the assignment your:
Full name
Deakin ID number
Deakin email address
Word limit: 1,000 words
Please note that the text of the news selected and the sources listed in preparation of this report are excluded from the word count.
Submission Instructions
Submit this assignment through Assessment 1 Dropbox using the Turnitin facility on CloudDeakin.
You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.
When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.
NotesPenalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impractical to assess the task after the due date.
For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.
