HEY, I have one assignment for the subject International Marketing, where I have chosen a product /brand named as Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting
T2 2019 MPK736 Assignment 2 International Marketing Plan Rubric
| Performance Levels/Criteria | N (0-29) | N (30-49) | P (50-59) | C (60-69) | D (70-79) | HD (80-100) |
| Explain the major trends in international trading environment including those that influence consumer buying decisions marketing approaches in international markets. ULO 1, GLO 1, GLO 8 (10 marks) | 1.5 points Explanation is unclear and confusing, and is inadequately expressed with no relevance to trends in international marketing - inadequate required information is included (0.0-2.9 marks) | 4.0 points Explanation is unclear, and is inadequately expressed with indirect relevance to trends in international marketing - inadequate required information is included (3.0-4.9 marks) | 5.5 points Explanation is somewhat clear, and is adequately articulated with relevance to trends in international marketing - adequate required information is included (5.0-5.9 marks) | 6.5 points Explanation is clear, and somewhat articulated with relevance to trends in international marketing - most required information is included (6.0-6.9 Marks) | 7.5 points Explanation is clear, succinct and articulated with relevance to trends in international marketing - most required information is included in the assessmet (7.0-7.9 marks) | 10 points Explanation is clear, succinct and well-articulated with relevance to trends in international marketing - all required information is included and used in the assessment (8.0-10.0 marks) |
| Collect appropriate information for preparing an international marketing plan, assess the information and present them to support arguments.
ULO 2, GLO 1, GLO3 GLO8 (15 marks) | 2.2 points -the appropriate information required are not presented -the sources used are inaccurate. -lacking assessments of the information presented. (0-4.3 marks) | 5.9 points -the appropriate information required are generally not presented -some of the sources used are inaccurate. -some appropriate assessments of the information are included. (4.5-7.3 marks) | 8.2 points -the appropriate information required are generally presented -some of the sources used are accurate. -some good and appropriate assessments of the information are included using various points of views. (7.5-8.8 Marks) | 9.7 points -the appropriate and relevant information required are presented -good sources have been used. -good and appropriate assessments of the information are included using various points of views. (9-10.3 marks) | 11.2 points -the appropriate, relevant and good range of information required are presented -very good sources have been used. -excellent and appropriate assessments of the information are included using numerous points of views. -very good consolidation of information presented demonstrating high level of mastery. (10-11.8 marks) | 15 points -the appropriate, relevant and extensive range of information required from the host country are presented -excellent sources have been used. -expert assessments of the information are included using numerous points of views supported by rationale and evidence. -very good consolidation of information presented demonstrating high level of mastery. (12-15 marks) |
| Create, evaluate and present marketing strategies supported by rationale and evidence ULO3, GLO1, GLO 4, GLO8 (20 marks) | 2.9 points -the marketing strategies included are confusing. –there is lack of clarity between supported strategies and personal opinion. -there are no rationale included for the strategies presented. (0-5.8 marks) | 7.9 points -some of the marketing strategies included are confusing. –there is little clarity and distinction between supported strategies and personal opinion. -little rationale are included for the strategies presented. (6-9.8 Marks) | 10.9 points -the marketing strategies included are generally clear. –there is some clarity and distinction between the supported strategies and personal opinion. -good rationale are included for the strategies presented. (10-11.8 marks) | 10.9 points -the marketing strategies included are clear and understandable. –there is good clarity and distinction between the supported strategies and personal opinion. -very good rationale are included for the strategies presented. (10-11.8 marks) | 14.9 points -the marketing strategies included are very clear, appropriate and understandable. –there is distinct and sharp clarity between the supported strategies and personal opinion. -excellent rationale are included for the strategies presented supported by evidence. (14-15.8 Marks) | 14.9 points -the marketing strategies included are quite clear, appropriate, understandable and action-oriented. –there is excellent distinction between the supported strategies and personal opinion. -excellent and extensive rationale are included for the strategies presented, supported by evidence. (14-15.8 Marks) |
| Recommend, asses and present ‘marketing mix’ strategies for a product entering a specific international market supported by rationale and evidence ULO4, GLO 1, GLO5 GLO8 (25 marks) | 3.6 points -the recommended ‘marketing mix’ strategy is confusing -presents some level of judgment but very limited solutions impacting on decision making within a specific international market -recommendations present very little contextual factors but inadequate cultural dimensions of the strategy -confusing guidance as to how the recommendations might be implemented is provided (0-7.2 marks) | 9.9 points -the recommended ‘marketing mix’ strategy is somewhat -presents some level of judgment but limited solutions impacting on decision making within a specific international market -recommendations present some contextual factors but inadequate cultural dimensions of the strategy -inadequate guidance as to how the recommendations might be implemented is provided (7.5-12.2 marks) | 13.6 points -the recommended ‘marketing mix’ strategy is relevant and demonstrates a level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations present diversity of contextual factors and some cultural dimensions of the strategy -Some guidance as to how the recommendations might be implemented is provided (12.5-14.7 marks) | 16.1 points -the recommended ‘marketing mix’ strategy is relevant, creative and demonstrates a good level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are sensitive to a diversity of contextual factors as well as some of the ethical, logical and cultural dimensions of the strategy -detailed guidance as to how the recommendations might be implemented is provided (15-17.2 Marks) | 18.6 points -the recommended ‘marketing mix’ strategy is relevant, exemplary creative and demonstrates a high level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are sensitive to a diversity of contextual factors as well as all of the ethical, logical and cultural dimensions of the strategy -detailed and insightful guidance as to how the recommendations might be implemented is provided (17.5-19.7 marks) | 25 points -the recommended ‘marketing mix’ strategy is relevant, insightfully formulated, exemplary creative and demonstrates a high level of intellectual independence -consistently high level of judgment of the pros and cons of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are extremely sensitive to a diversity of contextual factors as well as all of the ethical, logical and cultural dimensions of the strategy -outstandingly detailed and insightful guidance as to how the recommendations might be implemented is provided (20-25 marks) |
| Overall 60 | N | N | P | C | D | HD |
