HEY, I have one assignment for the subject International Marketing, where I have chosen a product /brand named as Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting

T2, 2019

Assessment 2 – Marketing plan

Individual assignment

Due date and time: Friday 30 August 2019 at 11:59pm

Word limit: 2,500 words

Percentage of final grade: 30%

Learning Outcome Details

Assessment Feedback:

Students who submit their work by the due date will receive their marks and feedback for this assessment item on CloudDeakin 3 weeks after submission.

The task is to prepare an international marketing plan for a specific product/product group for a specific target country/market.

This is an industry-based assignment. Please choose an Australian company for this assignment and select one of their products/product groups (manufactured goods or service) for export.

The target country to which the product will be exported should be selected from the list of countries provided in the following table.

The information needed for preparing this assignment must be obtained from the publicly available information provided from the company’s website, host country’s website and/or other relevant sources.

Please advise the unit chair (mehdi.taghian@)deakin.edu.au) by Friday 19 July 2019 of the following:

• The company chosen for this assignment

• The product chosen for this assignment

• The target country selected.

Please note that the combination of company/product/target country cannot be duplicated.

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Please make your selection of a country from the following table

Please also note that many countries have been intentionally excluded from the above list.

The unit chair will email back to acknowledge and confirm your choices.

International marketing plan format

• Please follow the basic format provided at the end of this document to assist you in preparing your marketing plan. Further explanations will be provided in class.

• Referencing: Use Harvard referencing (http://www.deakin.edu.au/students/studying/study-support/referencing/harvard) for in-text citations and the references list.

• Please provide on top of the first page of the assignment your:

  • Full name

  • Deakin ID number

  • Deakin email address

Word limit: 2,500 words

Please note that the text of the format and the references listed and used in preparation of this marketing plan are excluded from the word count.

Submit this assignment through Assessment 2 Dropbox using the Turnitin facility on CloudDeakin.

You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.

• Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impractical to assess the task after the due date.

• For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.

International marketing plan format

Please use the following format for your assignment

Executive Summary

Table of Contents

List of figures, Tables and Matrices

1.0 Introduction

• Brief presentation of the company, its history and key products.

• Brief presentation of the target country selected, its history, geography, the main target markets for the product selected, and the primary market entry strategy

2.0 Market Analysis – host country

2.1 Business Environment analysis

2.1.1 Political/Legal/Institutional Environments

2.1.2 Regulatory Environment (Present and anticipated)

2.1.3 Economic Environment (Conditions and Trends)

2.1.4 Social and Cultural Environment (Factors and Trends)

2.1.5 Demographic Environment (Data and Identification of

Trends)

2.1.6 Natural Environment (Effect of Seasonal or Climatic

Factors)

2.1.7 Physical Environment (Infrastructure Indicators)

2.2 Nature of Demand for the product selected

2.2.1 Estimate of the Size and Extent of Demand

2.2.2 Product Category Stage of Product Life Cycle

2.2.3 Competitive Structure (number of competitors and their

estimated market share) in the target market

3.0 SWOT analysis

3.1 Internal Company Strengths and Weaknesses

3.2 External Market Opportunities and Threats

3.3 Implications of SWOT Analysis

4.0 Objectives - should reflect the SWOT analysis

4.1 International Objectives

4.2 Market Objectives

5.0 Recommended marketing strategy (with justification)

5.1 Target Markets Identification and Segmentation Strategy

5.2 Market Positioning

5.3 Market Entry Strategy

6.0 Marketing mix strategies (with justification)

6.1 Product and Branding Strategy

6.2 Place (Distribution) Strategy

6.3 Price Strategy Structure

6.4 Promotion Strategy

7.0 References

8.0 Appendices