Hello everyone, I have one assignment for the subject of strategic brand Management MMK739, which has two parts, 1st is the Report assessment 3.1, where we have to work upon the chosen brand from the

T2 2019 M M K73 9 Assignment 3.1 rubric , brand report Performance Levels/Criteria N (0 -29) N (30 -49) P (50 -59) C (60 -69) D (70 -79) HD (80 -100) Exp lain the current market situation of a brand and identif y its problems associated with customer -based brand equity theory . ULO 1 , GLO 1 (10 marks ) 1.5 points -explanation is unclear and confusing and is inadequately expressed with no relevance to the customer -based brand equity theory . (0.0 -2.9 Marks ) 4.0 points -explanation is somewhat unclear and is inadequately expressed with indirect relevance to the customer -based brand equity theory. (3.0 -4.9 Marks ) 5.5 points -explanation is somewhat clear and is somewhat articulated with relevance to the customer -based brand equity theory. (5.0 -5.9 Marks ) 6.5 points -explanation is clear and is articulated with good relevance to the customer -based brand equity (6.0 -6.9 Marks ) 7.5 points -explanation is clear, succinct and expertly articulated with relevance to the customer -based brand equity theory. (7.0 -7.9 Marks ) 10 points -explanation is very clear , extensive yet succinct and is expertly articulated and analysed with direct relevance to the customer -based brand equity theory (8.0 -10 Marks) Collect appropriate information and analyse the information that enable placing the problems in context with the customer -based brand equity theory. Provide strategic recommendations to address those problems using brand management theories reflecting and identifying issues important for branding practices allowing for culturally diverse subcultures . ULO 2, ULO 3, GLO 6, GLO 8 (15 marks) 2.2 points -the appropriate information required is not included using very limited sources . - the branding problems stated are confusing and recommendations given are not relevant to the problems and lacking any evidence of reflection s. -brand management theories and issues in branding practices are not included. (0.0 -4.3 Marks) 5.9 points -some appropriate information required is included from very limited sources . - the branding problems stated are unclear and some of the recommendations given are not relevant to the problems and lacking evidence of reflection s. -brand management theories and issues in branding practices are not included. (4.5 -7.3 Marks) 8.2 points -appropriate information required is included using limited sources . - the branding problems stated are somewhat clear and some of the recommendations given are relevant to the problems with some evidence of reflection s. -brand management theories and issues in branding practices included are limited. (7.5 -8.8 Marks) 9.7 points -appropriate information required is included using good sources . - the branding problems stated are clear and most of the recommendations given are relevant to the problems with good evidence of reflection . -brand management theories and issues in branding practices are included demonstrating a level of mastery. 9.0 -10.3 Marks) 11.2 points -appropriate information required is included using good range of sources . - the branding problems stated are clear and the recommendations given are relevant to the problems with excellent evidence of reflection s. -bran d management theories and issues in branding practices are articulated demonstrating a good level of mastery (10.5 -11.8 Marks) 15 points -appropriate information required is included using excellent and extensive range of sources . - the branding problems are well explored and stated clearly and the recommendations given are specifically relevant to the problems with evidence of substantial and extensive reflections . -brand management theories and issues in branding practices are well -articulated demonstrating a high level of mastery .. (12.0 -15 Marks) Overall 10 N 0 or above N 7.0 or above P 12.5 or above C 15.0 or above D 17.5 or above HD 20 or above