Hey Guys, I have one assignment for the subject of Strategic Brand Management, Where you have to write a journal answering 5 questions from the five different weeks which I have provided you in the w
Strategic Brand Management
Learning journal Questions
Week 1
Q1 What do brands mean to you?
Q2 What role do brand play in your purchase decisions of different market offerings?
Q3 Do some brands impact your decision-making process more compared to other brands? Why or Why not?
Week 3
Q1 Brand trust is vital to any brand. List and outline your reasons for trusting a specific brand(lists 3 reasons)
Q2 What does it mean when the following is stated “we believe less about what a brand says and instead focus more on how a brand behaves”?
Week 4
Q1what do you see in brand metrics?
Q2Is it knowing your financial position or should we be focused on brand performance?
Note: From Week 1 to Week 4 you are supposed to write 1200 words..
Week 7
Learning Journal
(From the assigned readings, write down your reflection on the given below)
Readings: Cross cultural studies, loyalty, choice, experiments and hypotheses in The Strategy of Global Branding and Brand Equity
• Uncles (1995) Patterns of buyer behavior: regularities, models, and extensions in Marketing Science
• De Chernatony (1999) Experts' views about defining services brands and the principles of services branding in Journal of Business Research.
Q1: Describe the patterns for the buying of Individuals brands and multi brand buying and relate them to the Dirichlet Model?
Q2: Describe how services branding is different from product branding?
Week 8
Q1: What value do you see in personal branding? Is this a real concept to be integrated into marketing or is it just passing by fad?
Q2: The concept of authenticity and celebrity co-branding is vital when choosing to make the decision to celebrity co-brand. Outline a successful and an unsuccessful celebrity co-brand and explain why they were either successful or unsuccessful?
Note: For the week 7 and 8 you are supposed to write approx. 800 words