Hey Guys, I have one assignment for the subject of Strategic Brand Management, Where you have to write a journal answering 5 questions from the five different weeks which I have provided you in the w

T2 2019 M MK739 Assignment 2 Learning Journal Performance Levels/Criteria N (0 -29) N (30 -49) P (50 -59) C (60 -69) D (70 -79) HD (80 -100) Attempt the learning journal questions and demonstrate understanding of branding theories and the benefits of a strong brand for a firm’s competitive advantage ULO 1 , GLO 1 (10 marks ) 1.5 points -no evidence of attemptin g the learning journal questions or attempted very few questions . -no effort to link thoughts to branding theor ies, including mostly descriptive discussion . (0.0 -2.9 Marks ) 4.0 points -attempted few of the learning journal questions -Some , but inadequate effort is made to link thoughts to branding theories, -little reference is made to the benefits of a strong brand and competitive advantage. 3.0 -4.9 Marks ) 5.5 points -attempted the majority of learning journal questions and demonstrates adequate understanding of branding theories . -some effort is made to link thoughts to branding theories with reference to the benefits of a strong brand and competitive advantage. (5.0 -5.9 marks ) 6.5 points -attempted almost all questions in the learning journal -demonstrates good understanding of branding theories -good effort to link thoughts to branding theories with reference to the benefits of strong brands and competitive advantage. (6.0 -6.9 Marks ) 7.5 points -attempted all the questions in the learning journal -demonstrates very good coverage of branding theories. -very good effort is made to link thoughts to branding theories with clear reference to the benefits of a strong brand and a firm’s competitive advantage. (7.0 -7.9 Marks ) 10 points -attempted all the questions in the learning journal -demonstrates excellent understanding of branding theories. -excellent effort is made to link thoughts to branding theories with clear reference to the benefits of a strong brand and competitive advantage. (8.0 -10.0 marks) Understanding of how branding theories help firms build sustainable competitive advantage , reflect on develop ing brand positioning, establish marketing metrics, manage a brand portfolio and plan a brand communication strategy . ULO 1, GLO 6 (15 marks) 2.2 points -the re is no understanding of branding theories . -no direct reference is made to firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication strategy (0.0 -4.3 Marks) 5.9 points -there is little understanding of branding theories, or if the theories are described correctly, there is little reference made to firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication strategy .(4.5 -7.3 Marks) 8.2 points -there is some understanding of branding theories with some reference made to firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication strategy (7.5 -8.8 Marks) 9.7 points -there is good understanding of branding theo ries with clear reference made to and some discussion and reflection on firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication strategy (9.0 -10.3 Marks) 11.2 points -there is comprehensive understanding of branding theories with distinct reference made to and very good discussion reflecting on th e application of theories related to firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication stra tegy (10.511.8 Marks) 15 points -there is excellent and comprehensive understanding of branding theories with distinct reference made to and very good discussion reflecting on the application of theories related to firm competitive advantage, brand positioning, marketing metrics, portfolio management and communication strategy (12.0 -15.0 Marks) Overall 25 N 0 or above N 7.0 or above P 12.5 or above C 15.0 or above D 17.5 or above HD 20.0 above