please use Kia as the lovemark brand to write assignment 3 about. All the directions are included in a word document. This is supposed to be a personal experience about the brand Kia, but still an aca

Please look up what is a lovemark brand at: http://brand-it-media.com/blog/2016/06/27/what-lovemark/

The love mark brand I will be writing my paper on is Kia. Here is a little backrground informarion about why I love this brand.

Kia is ranked number 71 according to the Interbrand website. Personally, I have a lot of experience with Kia vehicles. I have had 3 of these cars so far and all of them have been really reliable forms of transportation for me.

Kia is a strong brand because they make dependable cars that consumers can rely on. Furthermore, they last a very long time too. Over the years, Kia has changes its image into a more premium brand that consumers want and trust. These Korean-built cars have become a top value for consumers.

The primary competitive advantage that Kia has over other automotive manufacturers is that they make high-quality alternative cars that are inexpensive as compared to other luxury brands.

Furthermore, Kia has become a leader in the J. D. Power and Associates yearly survey on vehicle quality. Nevertheless, this brand has focused on design-driven management, which has propelled the present and future growth for this car manufacturer.

For example, the value of this brand has grown 603 percent over the past ten years. Monetarily, this means that Kia’s financial value has expanded from 5.7 to 6.3 billion from 2015 to 2016. This monetary increase happened in just one year.

Many vehicle buyers like Kia cars because of their value, quality, and outstanding features. They also enjoy their beautiful designs and great driving performance.

In conclusion, Kia is a brand of cars that are considered desirable in the eyes of many consumers because the company has worked hard to reach new benchmarks in the automotive industry.

References:

Stern, M. (2016). How Kia has become a top value for consumers. Torque News. Retrieve from https://www.google.com/amp/s/www.torquenews.com/3769/how-kia-has-become-top-value-consumers/amp

1. COMPETING BRANDS: What Makes Them Different?

Due at the end of Week 3. 10% value

See the 9 rules in the "Project Description" section of the Syllabus. THESE ARE IMPORTANT.

Write the paper about the 'lovemark' (see: www.lovemarks.com ) brand that you featured in your Week 1 DISCUSSION.

Your manuscript should have an opening section where you name / describe the brand followed by 5 key areas (use sub-heads for each of these sections in your manuscript):

1. Why This is my "Love Brand" (why you give this brand 'loyalty beyond reason').

2. Profile of the brand's competitive industry (define the industry and provide brief profiles of the one or two leading competitors).

3. Profile of this brand's target markets. (Provide a profile of the target markets for your 'lovemark' brand and the competing brands. You need to detail two or three different groups--be sure to clearly profile them so it is easy to see the differences in the consumer groups).

4. POPs & PODs of my 'lovemark' brand versus the leading competing brand. (Develop a comparative table that shows the Points-of-Parity and the Points-of-Differences--see the video provided in the list of references. In your comparison of the leading brands, you may also want to address other key issues such as comparison of pricing, comparison of distribution, graphics of product and / or in-store shelving, screenshot of advertising, etc.)

5. Write and explain / justify a Unique Selling Proposition (USP) for the brand. (NOTE: This is usually a reflection of your 'lovemark's' major positive POD.

NOTE: Some of this analysis is personal observation, but you must also use quality references to document brand data. The goal of the paper is to understand how your 'lovemark' brand competes with an emphasis in this analysis from the consumer's perspective.

Here are several articles / videos that can help in this analysis:

Cupman, J. (2015, July). What Does It Take to Create a Strong USP? American Marketing Association. https://www.ama.org/publications/eNewsletters/B2BMarketing/Pages/what-does-it-take-to-create-a-strong-usp.aspx

Daye, D. (2012, November 30). Brand Audits: Three Powerful Rings. http://www.brandingstrategyinsider.com/brand-audit

Urbany, J. (2011, June 14). Competitive Strategy in 3 Minutes [Video]. http://www.youtube.com/watch?v=bl5cyZlay4k

NOTE: The resources provided with the Week 3 Discussion about Target Marketing can be very helpful in crafting the profile of the target market. Also, the Week 1 discussion about your selected 'lovemark' brand may also be helpful in this assignment.

Please read about project descriptions:

Project Descriptions

OVERVIEW. These 9 details apply to all 4 written assignments.

1. There is no penalty for early submission, but late submission costs 5% of the grade value per day. PLEASE work ahead. Also, the college specifies that late work cannot be submitted once graded work has been returned to the students (Grading is usually completed 2 to 4 days after the due date). Late submissions must be approved in advance and no more than one late submission is allowed during the 12-week course.

2. You are writing a secondary research manuscript that follows ‘general’ APA form (there are a few changes, as specified below).

3. Each document will use: (a) Times New Roman 12 pt. type [changes are allowed for emphasis, such as sub-heads, etc.], (b) double spacing [single spacing used for long direct quotes and references list], (c) 1” margins on all 4 sides.

4. Each document will contain: (a) Cover Page, (b) Table of Contents, (c) Executive Summary, (d) manuscript, and (e) References.

5. Graphics (tables, charts, pictures, links to videos, etc.) are essential for this course. They should be inserted where they are discussed in the manuscript. Quality graphics are typical for students that earn grades in the “A” area.

6. The “manuscript” portion of the document ranges from 7 to 12 pages (7 to 10 pages if no graphics are inserted). NOTE: The lower-valued first written assignment can be in the 6 to 10 page range (5 to 8 if no graphics are inserted).

7. These are individual projects—you should not work with others in your research and initial writing. You are invited to use the college writing services, to share your assignment drafts with university tutors to receive guidance in sentence / paragraph / document content.

8. Summarized in this numbered list are expectations for ‘fully acceptable’ work. This level of performance would garner an average graduate grade of low to mid “B”. Students seeking higher levels of learning and productivity should go beyond the norms. Students performing at a higher level often have larger lists of quality references, use well-titled/cited graphics, have manuscripts that approach the maximum size allowed, and exhibit unique / creative solutions to the analyzed topic.

9. The grading rubric is as follows:
   Research (25%). The references reflect graduate-level research. The student goes beyond resources provided in the assignment. Emphasis is given to recent trusted resources rather than citing obscure or older data. Higher quantity is also encouraged. Some suggested references are provided with most assignments. You are welcome to use any or all of them. However, you MUST provide quality references beyond those provided with each assignment.

Writing Quality (25%). Error-free writing is essential [words, sentence structure, paragraph content]. There is excellent use of sub-heads to guide the reader. Data flows from a general opening paragraph / section to quality analysis that is brought to a sensible closure. In-text citing is accurate and gives the reader a level of confidence in the quality of the research.

Topic Analysis (50%). It is clear that the topic is well analyzed, that the author has a deep understanding of the material. All key issues in each assignment are fully addressed and the report goes beyond the basic and the obvious.