The instructions are attached for the mid-term exam. Please finish the mid-term exam by Saturday. Each answer to a question should not exceed a 1 page limit!!

Attached is the Midterm Examination for MRKT605. You are to respond to all the questions and each part of each question. Each question has a similar weight noted at the end of the question. This is a take home exam. You may use any, and all, materials. You may discuss the questions with other students in the class but the answers must be your own. No group answers will be permitted.

The questions are designed to test your understanding of the course material and your ability to apply the theories and concepts discussed. Read the questions carefully and be sure to address what is being asked. All answers must be directly related to the products, services or cases you choose as example. Be sure to do so as it will be considered in the grade.

Do not copy the questions, all answers are to be formatted double-spaced and in 10 point type or larger for 8.5" x 11" paper in Word. You are to number the pages of your exam and put your name and course number on the first page and in the document identification. Each answer should have a maximum extension of 1 page. There is a strict page limitation and any material over the page limitation will not be read. Each question has a weight of 20. You are to upload your exam to your assignment folder no later than midnight of Sunday, October 20.

Email me if you have any questions with respect to the instructions.

Good luck.

Alfredo

MRKT605 MIDTERM FALL 2019

1. As Director of International Marketing for a large multinational company choose a product of the company and also choose a new target market for it (it should not be the product or company you have chosen for the marketing project)

1. 1. Explain why the country represents a promising market for your company's product or service considering general factors as economic situation, demographic characteristics and other factors that you consider important to be examined.

   2. Explain, in particular, why you would consider those factors.

   3. Be sure to relate directly the factors you choose to your company's products or services.

1. Choose a defined business and product or service and illustrate the role of cultural factors in international marketing.

   1. Explain what you mean by culture and what role it played (in terms of the marketing variables) in the case you selected.

   2. Articulate which cultural factors can be managed and which cannot be managed in this particular case.

1. Consider a global life insurance company which is trying to go to new markets.

   1. What factors would you consider when helping the company choose between Mexico, India, and Poland as the next new country to enter?

   2. Detail and compare the factors between the selected countries always related to the mentioned business.

1. Joint ventures are becoming very popular as entry mode into foreign markets. Why is this strategy so attractive to companies interested in entering other markets in the world? Give an example

1. An executive is undecided whether to rely on in-house or external export specialists/intermediaries in the home country. He is leaning towards direct representation in a market. What are the benefits of going forth with direct representation? Give an example to support your answer