I need my final exam completed by Monday, November 25, 2019.
MRKT605 - Final Exam
Fall 2019 – Instructions
Attached is the Final Examination for MRKT605. You are to respond to all the questions and each part of each question. Each question has a similar weight noted at the end of the question. This is a take home exam and is open book. You may use any and all materials. You may discuss the questions with other students in the class but the answers must be your own. No group answers are permitted.
The questions are designed to test your understanding of the course material and your ability to apply the theories and concepts discussed. Read the questions carefully and be sure to address what is being asked.
All answers are to be formatted double-spaced and in 10 point type or larger for 8.5" x 11" paper in Word. You are to number the pages of your exam and put your name and course number on the first page. There is a strict page limitation and any material over the page limitation will not be read. Each answer should be completed in one page maximum. Be concrete and synthetic.
The exam is due on Friday November 29. You are to upload your exam to your assignment folder no later than midnight of Friday November 29.
Email me if you have any questions with respect to the instructions.
Good luck.
Alfredo
MRKT605 – FINAL EXAM Fall 2019
Be sure to answer all parts of the following the questions and provide well-reasoned rationale/arguments for your positions. Relate all answers to the product or service you selected as example.
1. Let us think about marketing and services.
a. Choose a mass consumption service.
b. Define and select a moment of truth for your selected service.
c. Give some examples of how the inseparability of consumption and production of services makes for moments of truth.
2. What are the basic functions of an effective distribution system for mass consumption products in mature markets?
a. As online shopping across country borders becomes feasible and accepted, what changes will be faced in terms of distribution systems.
b. Choose an example which explains this.
3. Suppose you were a big industrial German manufacturer (select an example)
a. What obstacles would you face attempting to coordinate prices between European countries?
b. Why would you face these problems?
4. As a marketing manager for an International manufacturer company of motorcycles
a. What would be the best way to use social media?
b. Why?
5. Select a company a US international company and its brand/s. Suppose you are the marketing manager
a. Mention advantages and disadvantages of a global standardized advertising campaign for this brand.
b. What trade-offs will you have to make when deciding whether to standardize or localize the global advertising and communications?
