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SOCIAL MEDIA USE IN THE WORKPLACE SHOULD BE ALLOWED

Social Media Use in the Workplace should be allowed

Ezequiel F Gissara

Valencia College

SPC 1608

Introduction/ background

The modern world has revolutionized tremendously due to the introduction of social media (Warren, 2016). Businesses nowadays cannot ignore the aspects of social media in their operations as it aids in connecting with customers all over the world. Social media has become a crucial tool in all levels of organizational activities. Statistics on social media in 2019 indicate that almost 45% of the human population uses social media. Additionally, 42% of Twitter users have expectations that a company will respond to their inquiries in an hour (Greenhow & Robelia, 2019). Research further indicates that 71% of people aged between 16-64 years utilize the internet in finding solutions to challenges on various products. Further, 72% of customers who are helped through social media return to the company in the future. 91% of millennials, 78% of Xers and 49% of Baby Boomers use social media. Social media is therefore crucial when it comes to organizational growth and development (Greenhow & Robelia, 2019. However, there are various challenges associated with the use of social media among different organizations. The discussion is tailored to underpinning the benefits as well as the challenges associated with the use of social in workplace and the reasons as to why it should be allowed.

1. Introduction

1. Meaning of social media

2. Overview and background of the speech

3. Thesis statement

1. Statistics of social media use in the workplace

1. Approximately 75.4% of businesses use social media

2. Approximately 11.1% of businesses use social media less than a year

3. Approximately 27.4% of businesses use social media between 1-2 years

4. Approximately 21.4% of businesses use social media for more than 3 years

1. Organizational control of social media use in the workplace

1. Approximately 54% of businesses completely prohibit social media in the workplace

2. Approximately 19% of companies permit social media use for business purposes

3. Approximately 16% of businesses permit social media for limited personal use

4. Approximately 10% of businesses permit social media for any personal use

5. Approximately 1% of businesses don’t know anything about social media

1. How social media helps employees

1. How social media helps employees in social life

2. How social media helps employees in socio-economic life

1. Reasons as to why employees use social media

1. Socio-economic reasons

2. Political reasons

1. Common social media platforms used by employees

1. LinkedIn

2. Twitter

3. YouTube

4. SlideShare

5. Facebook

6. Instagram

7. Pinterest

8. Google+

1. Issues arising from social media use

1. Issues within the workplace

2. Issues outside the workplace

1. Benefits of using social media in the workplace

1. Aids in employee recruitment

2. Boosts productivity

3. Boosts employee satisfaction and employer branding

4. Aids in meeting the targeted markets

5. Aids in communication and employee engagement

6. Promotes networking

7. Facilitates effective training and development of the employees

8. Promotes effective research in the workplace

1. Counter-arguments regarding social media usage in workplace

1. Decreases productivity

2. Prone to many privacy and security issues

3. May negatively impact the image and brand of the business

1. Tips of creating social media policy

1. Employees should be involved

2. Social media should be utilized in the workplace

3. Borrowing from other established companies should be encouraged

4. It should be used as a training tool

5. The policy should be simple and multidimensional

1. Tips for managing social media

1. The audience should be defined clearly

2. Mistakes should be admitted promptly to create room for corrections

3. The company policies should be reviewed before posting anything

4. Personal information and that of the business should be separated

Conclusion

Social media is of crucial role in ensuring that all the organizational activities are accomplished effectively. It is evident that an organization that ignores social media in its operations has a high likelihood of failure. The benefits of social media outweigh the challenges, and therefore, social media has to be embrace in all the aspects of organization.

References

Correia, A. (2016). Social Information: Gaining Competitive and Business Advantage Using Social Media Tools20136Scott Brown. Social Information: Gaining Competitive and Business Advantage Using Social Media Tools. Witney: Chandos Publishing 2012. 323 pp. £52.00 soft cover, ISBN: 9781843346678 Chandos Publishing Social Media Series. Online Information Review, 37(1), 151-152. doi: 10.1108/14684521311311720

Dina, Y. (2017). Regulating Social Media Use in the Workplace. SSRN Electronic Journal. doi: 10.2139/ssrn.1948854

Probst, Y., & Peng, Q. (2018). Social media in dietetics: Insights into use and user networks. Nutrition & Dietetics. doi: 10.1111/1747-0080.12488

Walden, J. (2018). Integrating Social Media Into the Workplace: A Study of Shifting Technology Use Repertoires. Journal Of Broadcasting & Electronic Media, 60(2), 347-363. doi: 10.1080/08838151.2016.1164163

Warren, C. (2016). Social Media and Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople. Journal Of Applied Sport Management, 8(4). DOI: 10.18666/jasm-2016-v8-i4-7263