Need market plan I have my draft for 12 Pages based on that topic make it more 15 pages ( even i have sample one how to make it ) fallow the upload file
MRKT 621 Main Project
Group Marketing Plan
Students will work in groups (to be assigned by me) to research and write a complete marketing plan for a client. The client will be …….. The marketing plan will count for 30% of your grade. Since this is a major assignment, please plan your time accordingly. The plan will require you to critically analyze the current environment, client strengths and weaknesses and generate recommendations in light of your budget ($250,000) and other constraints. Your paper should be between 15 and 20 pages in length. Group members will also present their marketing plan to the client, at a day/time to be determined (after your final examination). This formal presentation must incorporate audio-visual aids.
The following assessment criteria will be used for team presentations of marketing plans:
Content
Do major points have specific details?
Was a proper summary done?
Was everybody knowledgeable (and therefore did not have to read their entire presentation)?
Visuals
Was Power Point visually pleasing?
Were slides easy to read?
Were visuals appropriate and professional?
Overall professionalism
Did group members address the audience in a professional manner?
Was there a proper introduction of group members and topic areas to be covered?
Were there proper transitions between speakers?
Did group members present themselves in a professional manner?
Did the group respond to questions with knowledge and professionalism?
The following assessment criteria will be used for written marketing plans:
Written Content/Development - 50%
Content is comprehensive/accurate/persuasive and demonstrates critical thinking.
Displays an understanding of client and environmental issues.
Major points supported by specific details/examples and critical analysis.
Research is adequate/timely
Writer has gone beyond textbook for resources
Higher-Order Thinking – 20%
Suggestions are show a comprehension of market factors as well as client strengths and capabilities.
Is able to integrate theory and best practices into thoughtful suggestions for client. As such, team has critically analyzed the various aspects of the market and applied these to the problem at hand.
Organization -- 15%
Use of template as outlined in text.
The introduction provides sufficient background on the topic, major points
Structure is clear, logical, and easy to follow
Subsequent sections develop/support central theme
Conclusion/recommendations follow logically from the body of the paper
Style/Mechanics - 15%
Format
Citations/reference page follow guidelines
Properly cites ideas/info from other sources
Paper is laid out effectively--uses, heading and other reader-friendly tools
Paper is neat/shows attention to detail
Grammar/Punctuation/Spelling
Rules of grammar, usage, punctuation are followed
Spelling is correct
Readability/Style
Sentences are complete, clear, and concise
Sentences are well-constructed with varied structure
Transitions between sentences paragraphs and sections help maintain the flow of thought
Words used are precise and unambiguous
The tone is appropriate to audience, content, and assignment