You are the owner of Software Solutions, a Halifax, NS. – based software consultancy. Recently, at a major industry trade show in Detroit, you were introduced to a new accounting software package, BCC

EBW4 Final Exam Max Marks: 50

Describe the elements of a bad-news message that uses an indirect approach. What are the major characteristics of a buffer?

You are the owner of Software Solutions, a Halifax, NS. – based software consultancy.

Recently, at a major industry trade show in Detroit, you were introduced to a new accounting

software package, BCCuracy Plus. Quickly realizing its merits, you signed a deal with the

American manufacturer to become the exclusive sales agent for the software in Canada. Now

that you won the right to sell the software, you remember your old friend from college, Don

Tron. While reading the newspaper last year you found out that Don Tron has been promoted to

VP Operations for Wealth & Co, a national retail chain selling insurance and investments. Even

though you haven’t seen or spoken to Don in over ten years, you used to be good friends, and

you believe a persuasive sales letter about your new software will not go unanswered.

Write a persuasive sales letter to Don Tron, where you try to interest him in switching from his

current accounting software to BCCuracy Plus which you got the exclusive right to sell in Canada.

Your company markets a line of rugged smartphone cases designed to protect the sensitive devices from drops, spills, and other common accidents. Your guarantee states that you will reimburse customers for the cost of a new phone if the case fails to protect it from any of the following:

(1) a drop of no more than six feet onto any surface,

(2) spills of any beverage or common household chemical,

(3) being crushed by any object of up to 100 pounds, or

(4) being chewed on by dogs, cats, or other common household pets.

Jack Simmons, a rancher from Calgary, emailed your customer support staff requesting a reimbursement after he dropped his iPhone in his hog barn and a 900-pound boar crushed it with a single bite.

Write an email response to Mr. Simmons, denying his request for a new phone.

1 Line graphs are useful in

a) organizing large amounts of data into columns and rows.

b) helping readers visualize percentages and parts of a whole.

c) illustrating management structure and line of authority.

d) showing changes in quantitative data over time.

2 Which of the following represents the most effective business writing?

a) Your June order was shipped June 22.

b) Your esteemed favour of the 15th has been received and its contents duly noted.

c) Please be advised that your shipment will be forthcoming shortly.

d) Trusting to be favoured by future orders, I remain.

3 Which of the following statements is the most concrete?

a) A big increase

b) A 120 percent increase

c) Sizeable savings

d) A promising investment

4 Which of the following sentences best illustrates conversational tone?

a) All members are herewith instructed to return their health forms.

b) Return the above-referenced health form to the undersigned.

c) Please return your health form to me.

d) Your properly completed health forms must be returned to me forthwith.

5 The most effective meetings are those in which:

a) everyone participates

b) only the group leader talks

c) only the experts on the topic talk

d) parliamentary procedure is ignored