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Needle and Thread Strategic plan

Noted Sheet

Contents

1.Needle and Thread 5

2.2Figure (2): Products provided by Needle and Thread: 5

2.Target Segment 6

SWOT analysis 6

2.1.Table (1): Needle and Thread strength and weakness analysis: 6

3.Vision 7

4.Mission 7

5.Core Values 8

6.Goals and Objectives (Short-Term) 8

7.Porter’s 5-forces Analysis 8

7.1.Suppliers: 8

7.2.Intensity of competition 9

7.3.Customer 9

7.4.Alternative products 9

7.5. Replacement risk: 9

8.VRIO Analysis 10

8.1. Value: 10

8.2. Rareness 10

8.3.Imitability 10

8.4.Organization 10

9.RBV Analysis 10

10.Fully developed ‘Growth’ Strategy 11

11.Conclusion: 11

Preparing strategic plans is not an easy thing that can be done at any time and under any circumstances. Rather, it is a hard intellectual work that requires making great efforts from the party responsible for developing plans, and knowledge of many aspects of the problem that is to be reached, and reverence for the material and human capabilities necessary to develop The plan, taking into account the investigation of accuracy in determining the aspects of the plan and that is a vital issue that must be taken into account when determined to prepare any plan, and resort to scientific methods in preparing the plan and make use of as much as possible of what is available in the plan of information, data, means, and material and human capabilities, in order to reach A high degree of efficiency and effectiveness in the stages that the plan goes through, from preparation and approval to implementation and follow-up.

Planning is the first element of the administrative elements, and it is a method followed by the human being in pursuit of specific goals, the result of which will be to take certain decisions that benefit at the present time, and have a positive role in the future. It is also described as one of the scientific methods that draw plans and policies to reach the production of goods. And services that satisfy consumer desires. The importance of planning seeks to draw a clear vision of the facility in pursuit of specific goals. The planning process focuses on the necessity of making optimal use of the available resources and capabilities, and focusing on raising efficiency, tightening control over what the facility is going through. Finding pre-solutions to problems before they happen and predicting them. Reducing and reducing the level of expected risks contributes to making the right decisions and making them at the right time.

1. Needle and Thread

This company was founded about one year ago, and it is located in East Riffa, and it is considered a small company with a capital of only 8,000 BD, it was used entirely in the establishment of the company.

The company was able to cover all its operating costs during the first six months of the project work. There are three workers in the company.

Abayas are the main product of the company in addition to the abayas and accessories associated with them, as the company provides hair covers attached to the abayas, and the sewing department works to decorate the abayas and embroidery.

The company is working on a trademark bearing the company name "Needle and Thread", where the brand name has been approved and the coverage of the needs of the market and the consumer has been started for the purpose of purchasing satisfaction of the consumer.

A needle and thread company competes for the abayas industry in the local market in Bahrain, so that the company abayas are characterized by quality and luxury as they are made from the best types of Brazilian cotton in addition to the abayas The mix between cotton, silk, and linen making the company compete strongly in the Bahraini market for the abayas industry.

2.1 Figure (1): Logo

1. 1. Figure (2): Products provided by Needle and Thread:

1. Target Segment

The target market for a needle and Thread Company is a group of women within the Kingdom of Bahrain. We are focusing on the category of female students in schools, university students and housewives. so that the segment of women represents the targeted consumers within the market. The company works through this segment to market its products from the Gulf Abayas with the aim of covering the largest number of women in order to reach the strategy set and increase production according to the consumer demand to reach coverage Industry costs and achieve the desired profits.

To analyze the strengths and weaknesses and indicate the most important opportunities and address the challenges, the research will create a table to show the most important differences:

1. 1. Table (1): Needle and Thread strength and weakness analysis:

1. Vision

• A needle and thread company sees itself as a local company covering its services throughout the Bahraini market by increasing the number of branches and stores.

• The aim of the company is to develop products and services to make a local and regional brand that covers all Gulf countries in the manufacture of black and colored abayas and headcover. And design a summer robes with different colors and sizes.

1. Mission

• The company's mission is to implement the strategic vision of a needle and thread through deliberate plans that work to increase production and productivity to meet market demand according to the company's offer of products.

• The company manufactures black and colored abayas in different sizes in line with the type of market in the Kingdom of Bahrain.

• The company also works to manufacture comfortable summer and winter cotton robes to suit the atmosphere of Bahrain, in addition to distinctive shapes of hair covers that keep pace with modernity and fashion in wonderful and attractive colors.

1. Core Values

The core values for which a needle and thread company works are as follows:

• Working to satisfy the customer as an integral and basic principle.

• Diversification of products to suit customers' desires.

• Speed and accuracy in completing orders.

• Providing delivery services to all regions of the Kingdom.

1. Goals and Objectives (Short-Term)

The short-term plan of Company is to increase production lines in the near term so that the plan was drawn up to increase the number of branches in each of Hamad Town and Isa Town, Al-Hidd, and two branches in the capital, Manama, so that the time period for increasing the production lines was estimated to be one year.

The plan also aims to expand the customer base by reaching a new population group by the end of the year, because the current consumers are from the category of female students in schools, university students and housewives. The expansion plan includes working women and professors. So that all products are provided at competitive prices that increase purchasing power.

1. Porter’s 5-forces Analysis
   1. Suppliers:

The company deals with many suppliers who specialize in premium fabrics of high quality, cotton industry and silk texture additives, according to prices that suit a needle and thread.

The company deals with three main suppliers, two of them are in the United Arab Emirates and the other is from Japan. The company is also working to increase the number of suppliers in order to diversify and develop its industries.

1. 1. Intensity of competition

A needle and thread company competes with a number of companies that work in the field of manufacturing gowns and these companies have cumulative experience in relation to their advanced entry in this field compared to a needle and thread company, and the capabilities of competing companies are developed so that they work in the manufacture of gowns and recycle the gowns after the inventory to match With modern style.

Competition also includes prices, so we find that competitors have fixed prices that control the abayas market in Bahrain.

1. 1. Customer

The company is affected by the ability of customers to influence prices and quality, as the strength of customers increases when the number decreases and therefore many sellers meet it.

Also, the purchasing power of customers increases when they purchase large quantities of products, so that the products that the company offers differ from those of competitors.

1. 1. Alternative products

This depends on the consumers ’transition from competing companies to a needle and thread company, and it attributes this to providing less expensive products to work on attracting the market and working to raise productivity.

1. 1. Replacement risk:

So that a needle and thread company put in its strategic plans, monitoring the purchasing behavior of accredited customers in order to study the sudden change of consumer behavior and the transition to purchase from competing companies.

1. VRIO Analysis
   1. Value:

The importance of the company's resources lies in the good types of fabrics for wide use in addition to the elements of expertise from the human resource, which is one of the most important resources and represents a strength for the company.

1. 1. Rareness

There are workers with rare skills in the company, which gives the company a competitive advantage, and therefore the resources produced by the experienced and highly qualified workforce are a rare resource which increases the company's ability to compete within the market.

1. 1. Imitability

The resources produced by the company are considered impermissible, and even if resources and products are imitated, customers can easily distinguish between them according to the distinctive brand that bears the name of the company.

1. 1. Organization

After the previous stages, we find that if the company can provide the required resources and with high quality through competencies from human resources so that it is difficult to imitate the products, then the company needs only to organize its resources in order to distribute it for optimal distribution.

1. RBV Analysis

We find that the most important resources that the company can use to establish its production bases are human resources, whereby the administration will conduct a training plan for employees where designers train machine employees on sewing gowns and burqa according to modern designs and various forms to meet the desires of consumers, as well as providing human alternatives to overcome The problem of abruptly leaving work.

1. Fully developed ‘Growth’ Strategy

The company operates according to an integrated growth strategy that includes the four growth strategies with the aim of penetrating the market with Abaya’s and headdress. So, growth strategy working to provide Abaya’s and headdress to the Bahraini market.

-The company will also work on the plan to develop resources to enter new markets to cover all Gulf countries.

-The company is working on product development to introduce new products to the local market in Bahrain.

-For the purpose of diversification, the company will produce new products that are distributed regionally in the Gulf countries.

1. Conclusion:

In conclusion, we find that the planning process depends on several basic principles, which are: realism, participation, time and spatial timing, coordination, integration, inclusion, and providing the facility with the necessary financing. The stages of the planning process go through four stages, which are: the introductory stage, which is the stage that consists in defining the goals that the general plan of the organization seeks to achieve, and setting these goals is based on the available material and human capabilities, and making sure of them and reviewing them before confirming them in the final form.

The detailed stage, and at this stage the goals are drawn up and defined in all areas covered by the plan of the organization with accuracy, comprehensiveness and detail, and this stage is the actual beginning of the start of the implementation of technical practices. Draw the dimensions of the framework for the organizational plan and branch plans in all sub-areas. The stage of drawing up the plan and approving it to start discussing this plan after it ends up in the final picture, which is drawn by all stakeholders in the planning and implementation processes and seeking to make some appropriate adjustments to it if necessary. To start distributing the tasks to the concerned parties and assigning all the procedures that they must perform in pursuit of the desired goals calendar and follow-up.