Hi it's a report assignment worth a lot of points and focus on on the content not just throwing words. Times new roman , 1.5 space , 12 font. the report is about Amazon again the report is about amazo

FINAL Group Project Guidelines (100 Points)


The project requires a complete strategic management analysis of key strategic decisions taken by any organization of your choice. You will need to show an understanding of the organization’s vision, mission, objectives and stakeholders; the internal and external environments that influenced the decision being made, how these decision fits in with the firm’s overall business, corporate and (if relevant) international level strategy; and finally how you think the decision can and should be implemented and the implications of the decision for the firms control mechanisms.

Suggested Structure-Outline

  1. Cover Page

II. Table of Contents (1 Mark)

III. Introduction/ Executive Summary (2 Mark)

  1. Company Overview (12 Marks)

    1. History of Company

    1. Mission

    2. Vision

    3. Core Values


  1. Competitors’ analysis (21 Marks)

You can refer to all or some of the following:

    1. Identify your competitors.

    2. Categorize Your Competitors:

  • Primary Competition: These are your direct competitors.

  • Secondary Competition: These competitors may offer a high- or low-end version of your product, or sell something similar to a completely different audience.

  • Tertiary Competition: This category includes businesses that have related products and services that are trending, as well as businesses that may be beneficial to partner with further down the line. (areas for future integration or partnership)

    1. Examine your competitor's website & customer experience.

    2. Identify your competitor's market positioning and market share.


  1. Internal Analysis-Value Chain (21 Marks)

You can refer to all or some of the following:

    1. Reference to what Generic Strategy they Assume (elaborate in Generic Strategies)

    2. Inbound Logistics(Sourcing)

    3. Operations – Production –Transformation Process

    4. Outbound Logistics(Supply Chain Management & Inventory Control)

    5. Sales/Marketing(Distribution, Promotion)

    6. Service(Customer Service)


  1. Grand Strategies & Foreign Market Strategies (21 Marks)

You can refer to all or some of the following:

    1. Growth Strategies (Ansoff Matrix)

    2. Alliances & Mergers

    3. Integration Strategies (Vertical or Horizontal)

    4. How they work on Value Chain


  1. Structure & Corporate Social Responsibility (21 Marks)

    1. Choice of Functional, Organic or Matrix

    2. Organizational Culture

    3. Competencies & Capabilities

    4. Structure Graph

    5. Identify Corporate Responsibility & Business ethics in the company’s policies

    6. Mention 2 CSR initiatives for the company in different cities or countries


  1. References (references are evaluated in all parts) (1 Mark)


Project Report Submission

Group project reports must be formatted as follows:

  • Total Project Grade is 100 Points.

  • All team project reports must be type-written.

  • A title page: incl. ‘Company Strategic Plan’, Course title/Course Code, Students’ names/ID numbers, Name of Instructor.

  • A table of contents (page numbering begins with this page i.e., page 1

  • All of the sections mentioned above must be included within the report, and in the order presented above

  • The submission is in Week 5 according to the Midterm exam schedule.

  • Reference must be provided in APA style

  • Use 'Times New Roman' or ‘Candara’. Fonts should be a minimum of 12 point and 1.5 line spacing is recommended unless otherwise specified. Titles and headings may be in a bold.

  • You will submit on Moodle