Maximum word count: 2000 words (excluding appendices).For this assignment, you will be developing a Crisis Communication Management Plan for an organization that is either fictitious, that you current
BAPC COMM455 STHM 2020 - Page 1 Assignment 3 Completion Instructions I hope these more specific instructions about how to complete Assignment 3 are helpful. Assignment Objectives: • The objectives of this assignment are to provide you with an opportunity to create a crisis plan so you will become familiar with it and so you will be able to create similar plans in the future. • Pretend you are completing this plan for the organization you select and not just as a course assignment. How to approach this assignment: 1. Pleas e read the description under Assignment 3 on Moodle. This describes the contents of a good crisis plan. You do NOT need to create your own plan from nothing as you will use a template. 2. Download and use the plan template that is provided under Assignment 3 on Moodle. This will become the plan document you hand in. The plan is a generic plan (i.e. template) provided by the Canadian Centre for Emergency Preparedness. Be sure to download the Microsoft Word version because you will have to modify this document t o suit the organization you select. 3. Decide what organization you will use for your plan. Use an organization you already know about -- perhaps the organization where you work, did work, volunteer or did volunteer. You'll need to know details about the orga nization, which hopefully you already know. 4. Select an organization that is not massive (because that would really complicate your plan).For example, perhaps you worked at Starbucks, but don't select Starbucks because it is too large a company. Instead pic k one Starbucks location, e.g. the Starbucks location in Westshore Town Centre in Langford. I'm using Starbucks as an example of a large organization but picking a single location would apply to any other large organization you are considering. 5. Open and re view the Microsoft Word version of the template from the Canadian Centre for Emergency Preparedness. 6. In the template document look specifically for the less than (<) and greater than (>) signs.
For example, on page 2 under the heading "Purpose of the Plan" you'll see the statement "". At a minimum, these <…> portions of the document are what you need to modify to ensure this plan relates to the organization you selected. 7. Add information into the plan in these <…> sections that is relevant to the organization you have selected. Remember to do this for the appendices as well. For example, you would have to identify a location, directions, layout and supplies for the Emergency Operations Centre f or your organization as part of Appendix B. And you would customize the sample scripts in Appendix C so the script examples relate to your selected organization. BAPC COMM455 STHM 2020 - Page 2 8. Go back to Assignment 3 on Moodle and review the bullet points listed there. Decide if you sho uld add any additional content to your plan after reviewing the bullet points. Perhaps you need to add some of these bullet points to your plan. 9. Remove all references to the Canadian Centre of Emergency Preparedness on your plan, except for a paragraph som ewhere in the document acknowledging them for providing the template on which your plan is based. It is appropriate to acknowledge your sources... as you know. 10. You are welcome to add your own touches to your plan, just ensure they are relevant and helpful to the organization you have selected. Again, pretend you are completing this plan for the organization you select and not just as a course assignment. I hope this step -by -step approach is helpful. Use the discussion forum for any additional questions.
