Maximum word count: 2000 words (excluding appendices).For this assignment, you will be developing a Crisis Communication Management Plan for an organization that is either fictitious, that you current

Maximum word count: 2000 words (excluding appendices).For this assignment, you will be developing a Crisis Communication Management Plan for an organization that is either fictitious, that you currently or previously worked for, or that you have a degree of familiarity with.Purpose of the Crisis Communication Plan:A crisis communication plan is a written aspect of the crisis planning process. The crisis team has to respond to the crisis events; your strategy emerges from understanding the nature of the crisis situation. The crisis communication plan provides advice and reminders that can help the crisis team in its efforts. The crisis communication plan provides the policies and procedures for the co-ordination of communications within the organization, and between the organization and any applicable outside agencies (e.g., the media, regulatory agencies, customers, suppliers, stakeholders (e.g., board of directors, shareholders, unions) and the public in the event of an emergency or controversial issue. Emergencies may include fires, bomb threats, natural disasters, or major crimes. Controversial issues may include police investigations, protests or other situations that demand a public response.The value of creating a crisis communication plan is as a reference tool. Crisis management is literally the art of developing an emergent strategy. The crisis communication plan should contain the information needed to manage communications during a crisis but should not be overly long. In addition the crisis communication plan helps to reduce response time by gathering much needed background information including deciding who will do what, and trying to determine the sequence of events so an organized and efficient response is possible.This crisis communication plan should not only address media relations and communications issues, but also include procedures for the rapid assessment of potentially harmful situations and the methods for responding to these situations quickly and effectively.For this assignment you will need to consider the following aspects of planning while developing your plan:1. Plan Objectives: To factually assess the situation and determine whether a communications response is warranted. To assemble a Crisis Communication Team that will make recommendations on appropriate responses. To implement immediate action to: Identify and prioritize those parties that should be informed about the situation (stakeholders, community, etc.). Communicate facts about the crisis. Minimize rumours. Restore order and/or confidence.2. Readiness Preparation: infrastructure and procedures in place prior to an emergency Inventory of potential crisis and public relations vulnerabilities Makeup of the crisis management team Team assignments and responsibilities Location of the emergency operations centre(s)3. Response: how the organization will respond to the crisis event/incident Assessment procedure Designation of a spokesperson or spokespersons Internal communications External communications Rumour control Response activity checklist4. Follow Up: post crisis Follow up information, thank you letters, etc. Rumour control Post-mortem meeting(s) Plan update