You will do a SWOT analysis of JC PENNEY. You will not count year 2020 in your analysis, only data from 2019 and before that is relevant. I have uploaded the SWOT instructions and explanation. I have

7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/article/GALE%7CA327976669/3765a4102ce7210c719f2a7df8931584?u=s1 185784 1/1 Print Preview Print Exit Print Preview Skip to Main Content Help View Gale Resources Return to Library Select Interface Language: Englis h ( E nglis h ) Back to Search Results U PD ATE : Im peria l C ap it a l A ssig ns U nderp erfo rm R atin g o n J .C . P en ney o n V alu atio n Benzinga.com Byline: Dwight Einhorn In a report published Monday , Imperial Capital analyst Mary Ross-Gilbert assigned an Underperform rating to J.C . Penney Company (NYSE:JCP), but lowered the price target from $17.00 to $1 1.00. In the report, Ross-Gilbert noted, "We are assigning an Underperform rating on the shares of JCP and a one-year price target of $11, down 35% from a recent price of $17.00. W e think the stock will remain volatile with near-term trading potentially favored to the upside on short-covering (short interest is approximately 38% of the float), and anticipated favorable operating momentum in F2H13. W e think the stock is likely 'dead-money' over the next 12-24 months as it may take 2-4 years to restore 'pre-Johnson' era profitability ." J.C . Penney Company closed on Friday at $17.00. (c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

"UPDATE: Imperial Capital Assigns Underperform Rating on J.C. Penney on V aluation." Benzinga.com 29 Apr. 2013. Business Insights: Global . Web. 14 July 2020. URL http://bi.gale.com.proxy .lib.pdx.edu/global/article/GALE%7CA327976669/3765a4102ce7210c719f2a7df8931584?

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