You will do a SWOT analysis of JC PENNEY. You will not count year 2020 in your analysis, only data from 2019 and before that is relevant. I have uploaded the SWOT instructions and explanation. I have

NYSE: JCP http://www .jcpenney.com [email protected] Key In fo rm atio n Net Revenue: $12,547,000,000 Employees: 98,000 Sales Per Employee: $128,031 Year Founded: 1924 Location: United States C om pan ie s w it h S im ila r R even ue R even ue Aldi Einkauf GmbH & Company OHG $15,367,500,000 E-Mart Company Ltd. $15,310,950,000 John Lewis P .L.C. $14,808,100,000 Hipermercados T ottus S.A. $11,231,600,000 REAL GmbH $11,091,300,000 In dustr ie s N AIC S C ode Department Stores Primary Industry 452210 Electronic Shopping and Mail-Order Houses 4541 10 Busin ess D escrip tio n:

Department store retailer . The company filed for bankruptcy protection on May 15, 2020.

Fis cal Y ear:

March 02, 2018 C om pan y T y p e:

Public, Headquarters 7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/company/304768?u=s1 185784 2/3 CIK :

0001 166126 Audit o r:

KPMG LLP P rin cip al S hare h old ers :

Huntington Partners, LLLP (6.04%) Mendon Capital Master Fund Ltd (7.69%) Alvin G. Hageman (9.48%) Russell Echlov (9.8%) Gordon A. Baird (7.91%) Adam G. Hurwich (9.87%) Robert B. Willumstad (7.49%) Aequitas Capital Opportunities Fund, LP (9.8%) Ulysses Partners, L.P . (8.66%) Conta ct In fo rm atio n:

PO Box 10001 Dallas, TX 75301-731 1 United States Tel: (972) 431-1000 (800) 322-1 189 Offic er(s ):

Jim DePaul - Executive V ice President Brynn Evanson - Executive V ice President, Chief Human Resources Of ficer Shawn Gensch - Executive Vice President, Chief Customer Of ficer Truett Horne - Senior V ice President, Officer Therace Risch - Executive V ice President, Chief Information Of ficer, Chief Digital Of ficer Jill Soltau - Chief Executive Of ficer Bill Wafford - Executive V ice President, Chief Financial Of ficer Steve Whaley - Senior Vice President, Principal Accounting Of ficer, Controller Michelle Wlazlo - Executive V ice President Varia n t N am e(s ):

Genovese Drug Stores Inc. - Merger JCP - Acronym H is to ric al R even ue ( N et R even ue):

$12,547,000,000 (2018) $12,547,000,000 (2017) $12,625,000,000 (2016) $12,257,000,000 (2015) $1 1,859,000,000 (2014) $12,985,000,000 (2013) $17,260,000,000 (2012) $17,759,000,000 (201 1) $17,556,000,000 (2010) 7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/company/304768?u=s1 185784 3/3 $18,486,000,000 (2009) $19,860,000,000 (2008) $19,903,000,000 (2007) $18,781,000,000 (2006) $18,096,000,000 (2005) $17,786,000,000 (2004) $32,347,000,000 (2003) $32,004,000,000 (2002) $31,846,000,000 (2001) Docu m en t N um ber:

304768