You will do a SWOT analysis of JC PENNEY. You will not count year 2020 in your analysis, only data from 2019 and before that is relevant. I have uploaded the SWOT instructions and explanation. I have

Number listed in source: 200 1. Comcast Corp., with $5,745 million 2. Procter & Gamble Co., $4,387 3. AT&T Inc., $3,520 4. Amazon.com Inc., $3,379 5. General Motors Co., $3,244 6. V erizon Communications Inc., $2,643 7. Ford Motor Co., $2,454 8. Charter Communications, $2,420 9. Alphabet Inc. (Google), $2,413 10. Samsung Electronics Co., $2,405 11. American Express Co., $2,378 12. W almart Stores, Inc., $2,283 13. JPMorgan Chase & Co., $2,253 14. L'Oreal SA, $2,195 15. Nestle, $2,128 16. Pfizer , $2,047 17. Berkshire Hathaway , $2,012 18. Fiat Chrysler Automobiles, $1,975 19. Johnson & Johnson, $1,926 20. Expedia Group, $1,816 21. Deutsche Telekom (T-Mobile), $1,800 22. Toyota Motor Corp., $1,780 23. W alt Disney Co., $1,775 24. Time W arner, $1,645 25. Capital One Financial Corp., $1,587 26. Merck & Co., $1,578 27. 21 Century Fox, $1,575 28. Anheuser-Busch InBev , $1,542 29. McDonald's Corp., $1,506 30. Bank of America Corp., $1,496 31. Target Corp., $1,476 32. Nike Inc., $1,455 33. Macy's, $1,397 34. PepsiCo, $1,381 35. LVMH Moet Hennessy Louis V uitton, $1,369 36. Unilever, $1,358 37. Honda Motor Co., $1,331 38. Softbank Group Corp. (Sprint Corp.), $1,300 7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/article/GALE%7CI3683015795/b63f19f1bca290e050623061a9092153?u=s1 185784 2/4 39. Kohl's Corp., $1,124 40. Nissan Motor Co., $1,087 41. Yum! Brands, $1,006 42. GlaxoSmithKline, $992 43. Mars Inc., $978 44. Estee Lauder Cos., $964 45. V iacom, $956 46. U.S. Government, $949 47. Home Depot, $91 1 47. Progressive Corp., $91 1 49. Coca-Cola Co., $899 50. Apple Inc., $896 51. Lowe's Cos., $893 52. Molson Coors Brewing Co., $885 53. State Farm Mutual Auto Insurance Co., $860 54. Sanofi, $836 55. Bayer, $807 56. Sony Corp., $790 57. Discover Financial Services, $776 58. IAC/InterActiveCorp, $773 59. Citigroup, $763 60. Microsoft Corp., $755 61. Volkswagen, $746 62. Diageo, $745 63. J.C. Penney Co., $741 64. AbbV ie, $729 65. Allstate Corp., $717 66. Eli Lilly & Co., $713 67. Best Buy Co., $712 68. Daimler , $709 69. Kroger Co., $707 70. Allergan, $669 71. Kia Motors Corp., $660 72. Walgreens Boots Alliance, $622 73. W ells Fargo & Co., $614 74. Coty , $611 75. Constellation Brands, $595 76. Hyundai Motor Co., $588 77. Reckitt Benckiser Group, $584 78. Albertsons Cos., $579 79. eBay , $556 80. Amgen, $555 81. Netflix Inc., $553 82. Dish Network Corp., $551 83. Clorox Co., $550 84. International Business Machines Corp. (IBM), $543 85. U.S. Bancorp, $542 86. Restaurant Brands International, $537 86. Lions Gate Entertainment Corp., $537 88. Gap Inc., $533 89. AstraZeneca plc, $522 90. Dell T echnologies, $509 90. Gilead Sciences, $509 92. Booking Holdings, $505 93. Bristol-Myers Squibb Co., $503 94. General Mills, $502 95. Dr Pepper Snapple Group, $489 96. Doctor's Associates (Subway), $486 97. Rock Holdings (Quicken Loans), $484 97. Wayfair, $484 99. Heineken, $476 7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/article/GALE%7CI3683015795/b63f19f1bca290e050623061a9092153?u=s1 185784 3/4 100. Kellogg Co., $464 101. Intuit, $456 102. Hershey Co., $451 102. Liberty Mutual Holding Co., $451 102. Dunkin' Brands Group, $451 105. Kraft Heinz Co., $440 106. Adidas Group, $438 107. Visa, $437 108. Subaru Corp., $431 109. Pernod Ricard, $421 110. Colgate-Palmolive Co., $418 111. Sears Holdings Corp., $415 112. LendingT ree, $411 113. Under Armour , $409 114. BMW Group, $400 115. LG Electronics, $396 116. Roark Capital Group, $394 117. VF Corp., $385 117. Cox Enterprises, $385 119. Church & Dwight Co., $382 120. W endy's Co., $372 120. Marriott International, $372 122. Mattel, $371 123. L Brands, $368 124. UnitedHealth Group, $366 125. Chanel, $364 126. CBS Corp., $363 127. Liberty T ripAdvisor Holdings, $357 128. Kering, $356 129. Domino's Pizza, $354 130. Takeda Pharmaceutical Co., $351 131. Signet Jewelers, $340 131. AARP , $340 133. Steinhof f International Holdings (Mattress Firm), $336 134. Kimberly-Clark Corp., $333 135. Dick's Sporting Goods, $330 136. Luxottica Group, $328 137. Staples, $321 138. Activision Blizzard, $319 139. TJX Cos., $315 140. MasterCard, $314 141. Campbell Soup Co., $313 142. Apollo Education Group (University of Phoenix), $312 143. Liberty Media Corp. (Sirius XM), $31 1 144. Boehringer Ingelheim, $310 145. Sherwin-Williams Co., $307 146. CVS Health Corp., $306 146. FedEx Corp., $306 148. Carnival Corp., $305 149. Mondelez International, $302 150. Novartis, $296 150. Mazda Motor Corp., $296 152. ConAgra Brands, $291 153. Novo Nordisk, $288 154. FMR Corp. (Fidelity Investments), $284 155. Nationwide Mutual Insurance Co., $283 156. Danone, $282 157. Intel Corp., $280 158. Hilton Worldwide Holdings, $277 159. Revlon, $269 160. Dine Brands Global, $268 7/14/2020 Business Insights: Global https://bi-gale-com.proxy.lib.pdx.edu/global/article/GALE%7CI3683015795/b63f19f1bca290e050623061a9092153?u=s1 185784 4/4 160. Charles Schwab Corp., $268 162. News Corp., $267 163. Office Depot, $264 163. Delta Air Lines, $264 165. Salesforce, $259 166. AutoNation, $258 167. TD Ameritrade Holding Corp., $254 168. Publix Super Markets, $252 169. PNC Financial Services Group, $244 170. H&R Block, $243 171. Sonic Corp., $242 172. PVH Corp., $241 172. Papa John's International, $241 174. Darden Restaurants, $240 175. Rooms T o Go, $239 175. Compagnie Financiere Richemont, $239 175. Zurich Insurance Group, $239 178. PayPal Holdings, $237 179. Symantec Corp., $236 180. Nintendo Co., $234 181. Hasbro, $233 182. Henkel, $231 183. Telephone & Data Systems (U.S. Cellular), $228 184. V aleant Pharmaceuticals International, $227 185. PetSmart, $226 186. Altice USA, $224 186. Southwest Airlines Co., $224 188. Norwegian Cruise Lines, $223 189. America Movil, $222 190. CenturyLink, $218 191. W eatherT ech, $215 192. Royal Caribbean Cruises, $213 193. Tyson Foods, $210 194. Starbucks Corp., $209 195. Realogy Holdings Corp., $207 196. Toronto-Dominion Bank (TD Bank Group), $205 197. HP , $202 198. Tempur Sealy International, $201 199. Nutrisystem, $197 200. United Continental Holdings, $196 "Top Advertisers in the U.S., 2017." Advertising Age , Leading National Advertisers (annual), June 25, 2018, p. 6-14. Full T ext: http://www .gale.com.proxy .lib.pdx.edu Source Citation:

"Top Advertisers in the U.S., 2017." Business Rankings Annual . Gale, 2019. Business Insights: Global . W eb. 14 July 2020. URL http://bi.gale.com.proxy .lib.pdx.edu/global/article/GALE%7CI3683015795/b63f19f1bca290e050623061a9092153?

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