You will do a SWOT analysis of JC PENNEY. You will not count year 2020 in your analysis, only data from 2019 and before that is relevant. I have uploaded the SWOT instructions and explanation. I have

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Sep te m ber 1 st 2 019

R an kin gs o verv ie w

Valu e o f i n dex a G lo b al r a n k b R eg io n al r a n k c

2014 -1 8 2019 -2 3 2014 -1 8 2019 -2 3 2014 -1 8 2019 -2 3

8 .2 6 8.2 7 9 13 1 3

a O ut o f 1 0. b O ut o f 8 2 c o untr ie s. c O ut o f 7 c o untr ie s: C an ad a, F ra n ce, G erm an y, I ta ly , J a p an , t h e U K a n d t h e U S.

D ow nlo ad t h e n um bers i n E xce l

T he U S h as f a lle n t o 1 3th p la ce i n o ur b usin ess e n vir o nm en t r a n kin gs f o r t h e f o re c ast p erio d ( 2 019-2 3 ),

d ow n b y f o ur p la ces f ro m t h e h is to ric p erio d ( 2 014-1 8). G en era lly s p eak in g, p olic ie s t o w ard s p riv ate

e n te rp ris e a n d c o m petitio n a re o pen a n d t r a n sp are n t, a n d t h e c u rre n t f e d era l a d m in is tr a tio n h as r e d uced

co rp ora te t a x es a n d r e g ula tio n c o nsid era b ly . H ow ev er, t h e p ro te ctio nis t p olic ie s i n tr o duced o r t h re ate n ed b y

th e T ru m p a d m in is tr a tio n— while e m plo yed i n t h e i n te re st o f s tr e n gth en in g p ro te ctio ns o f U S i n te lle ctu al

p ro perty ( IP ) i n C hin a— hav e r a is e d i n put c o sts a n d d en te d t h e e x te rn al c o m petitiv en ess o f U S f ir m s.

U ncerta in ty o ver f u tu re t r a d e p olic y i s i n cre asin gly c ite d b y b usin esse s a s a c o nstr a in t o n i n vestm en t.

F ore ig n i n vesto rs f a ce f e w r e str ic tio ns; y et, l im its a re p la ced o n i n vestm en ts i n s e cto rs d eem ed s e n sit iv e t o

n atio nal s e cu rity , a n d t h e T ru m p a d m in is tr a tio n h as e x pan ded t h is c ate g ory t o i n clu de t h e i n dustr ia l m eta ls

a n d a u to m otiv e s e cto rs . T he l a b our m ark et i s f le x ib le , b ut m ore i n vestm en t i n t r a in in g a n d e d ucatio n i s

n eed ed t o r a is e p ro ductiv ity l e v els . P hysic al i n fra str u ctu re i n v estm en t i s r e q uir e d , b ut s u ff ic ie n t p u blic

in vestm en t i s u nlik ely t o b e f o rth co m in g.

U nite d S ta te s