You will do a SWOT analysis of JC PENNEY. You will not count year 2020 in your analysis, only data from 2019 and before that is relevant. I have uploaded the SWOT instructions and explanation. I have

Get INFO: customer feedback, Survey , Focus groups …. Capabilities : what capabilitie s we have that are strengths and weaknesses . Resources: Money, brand, building, ass ets … what we have and don’t have, what is working and not working for us Processes: things that we do that are either great or not gr eat. Internal External What are the Symptoms ?? Why are they there ?? What is the root cause ?? What is the cause of that Ca use ?? You can use Pestel Analysis medthod to get info as well : Political → tax policies, changes in tra de restrictions and tariffs , stability of government . Economic → interest & inf lation & unemployment rates, Gross domestic profit, Level of disposable income . Social → Trends in demographics (pop ulation siz e, age, ethnicity), cultural trends, consumer activism . Technological → change in rate of new product devel opment, increase in automation, advancement in service industry delivery . Environment → natural disasters, weather patterns. Legal → laws involving employment, h ealth and safety, discrimination , antitrust. Strengths Capiti alize Opportunities Invest Weaknesses Shore Up Threats Identif y Secondary Data Environment: mortgage rates, interest rates, data that impacts the business Industry : From in dustry association. Cus tomer data related to opportunities and threats