You are required to address the following questions: • What do you see as your current strengths and weaknesses? • What evidence do you base this upon? • Reflecting upon your own attitude and appro

Istituto Marangoni London 30 Fashion Street · London E1 6PX · United Kingdom t +44 (0)20 7377 9347 f +44 (0)20 7377 9314 · [email protected] Istituto Marangoni limited registered office: 30 Fashion Street · London E1 6PX · Registered in England & Wales no. 4551096 registered v.a.t. no. gb 810274857 MATTHEW ZORPAS – CREATIVE CONSULTANT AND FOUNDER OF TheGentlemanBlogger. Matthew Zorpas is a Cypriot London -based creative consultant. He graduated with a BA in Public Relations from London College of Communications and with a MSc in Global Media and Communication from London School of Economics. In 2012 he founded TheGentlemanBlogger and has since collaborated with a vast selection of respected brands such as Bentley, Harrods, Tods, Johnnie Walker, Hackett, Massimo Dutti, Clinique, Montblanc and Bices ter Village to name a few. Developing audiovisual material for brands such as Cutler and Gross, IWC Schaffhausen, Dsquared, and Mini Cooper . He has teamed up with Canary Islands Tourist Board, Geneva Tourist Board, InterContinental Hotels & Resorts, Jumei rah Hotel & Resorts as part of travel partnerships exploring destinations and earthly paradises. Matthew was friends of the brand for IWC for two years and notably fronted the Gianfranco Ferré Fragrance worldwide campaign in 2016. 2017 was a seminal year w ith expanding his scope by becoming Nespresso Global Ambassador for 2018, a Breitling Global Ambassador, whilst also collaborating with furniture brand none other than Kartell as well as consulting the refurbishment of The Trafalgar St. James Hotel, whilst also promoting the expansion of Heathrow Duty -Free shopping in Terminal 5 with the introduction of Personal Shopping. As an ambassador of men’s style, Matthew has been recognised as one of the Best Dressed Men in Britain by Esquire magazine UK in 2010 whi le GQ Taiwan named him one of the top best dressed men in the world for 2013. More recently British GQ crowned him one of the top ten best dressed men on instagram and honourably made him a judge for the British GQ Grooming Awards 2017. Apart from being a full -time gentleman and running TheGentlemanBlogger, Matthew continues to teach the subjects of luxury management and digital marketing at the international Instituto Marangoni, London College of Fashion, Regents College, Kings College, Winchester School o f Arts, UCAEpsom and PUC -rio in Brazil. In 2019 he released his first documentary Make/ Believe, a nuanced personal portrait of Matthew Zorpas, a devoted influencer and one of the world’s most fashionable gentlemen. The film has been showcased this year in London, Paris, Milan, Rome, Thessaloniki and Cyprus. Istituto Marangoni London 30 Fashion Street · London E1 6PX · United Kingdom t +44 (0)20 7377 9347 f +44 (0)20 7377 9314 · [email protected] Istituto Marangoni limited registered office: 30 Fashion Street · London E1 6PX · Registered in England & Wales no. 4551096 registered v.a.t. no. gb 810274857 Title : 'Designing Digital Experiences, what does it mean for fashion brands, designers and the future of communication ? “Beginning on April 1, WWD China’s digital fashion week, which is in fact a six -week summit, will feature talks and panels from leading fashion industry experts and environmental scientists. It will also feature a collection of presentations from sustainab le designers and will be live streamed worldwide to viewers who will mainly be confined to their homes. Focusing on topics such as zero -waste design and ethical supply chains, the event will emphasise how important it is to act and produce sustainably, par ticularly during times of global crisis. The news comes as the previously cancelled Rakuten Fashion Week Tokyo (March 16 -26) announced it will go ahead as a digital -only live -streamed event” (Stylus, 2020). CASE STUDY GUIDELINES/REQUIREMENTS Learning O utcomes: LO1. Compose critical analysis to solve problems in practical and professional contexts for continuing professional development. LO2. Consider and analyse a company / organi sation appropriate to the subject specialism. LO3. Evaluate own perfor mance within the context of an industry placement, identifying formative incidents and activities. Part 1: Case Study Analysis (3 ,500 words), 70% of the overall unit grade (LO1, LO2) The case study is to focus on a specific area of communication around staging digital experiences to engage with customers and create value. You are required to give examples of how brands or “fashion weeks” have utilised digital experiences in their communication strategies and provid e examples of success or failure. The case study must evidence in depth research, including primary research (if possible) , analysis of that research, insights and recommendations formulated through the case study research. Case Study (Indicative Content) • Evaluate the factors that led to the growth of the experience economy in the fashion industry , mainly the digital experience . • Assess the potential benefits and added value from embedding digital experience strategies, and the role it plays in shaping the f uture of communication. • Identify the main challenges facing fashion brands in endorsing digital experience strategies, now and in the future . Istituto Marangoni London 30 Fashion Street · London E1 6PX · United Kingdom t +44 (0)20 7377 9347 f +44 (0)20 7377 9314 · [email protected] Istituto Marangoni limited registered office: 30 Fashion Street · London E1 6PX · Registered in England & Wales no. 4551096 registered v.a.t. no. gb 810274857 • Formulate a view on how fashion brands should communicate in times of crisis and utilise the use of digital experiences to engage with customers and other stakeholders. Part 2: Reflection on Employability Skills (1 ,500 words), 30% of the overall unit grade (LO3) You are asked to reflect on your current employability skills, including the areas of professional skills that you personally need to develop in order to reach a point of competence in your potential, future career path. You are required to address the follo wing questions: • What do you see as your current strengths and weaknesses? • What evidence do you base this upon? • Reflecting upon your own attitude and approaches to time and task management, are there any areas that you might need to work on before entering employment? • What might these be and what targets might you set yourself? • What sort of career role interests you the most for the future? • What professional skills do you need to develop in order to reach a point of competence in relation to your career goals? • Is there something that you can do as a first step to begin the journey of professional development that is required? You should generate a clear action plan, with a timeline, for your personal, professional development - identifying skills that need to be acquired or improved during the rest of the programme. CASE STUDY BRIEFING (DATE, TIME AND BLACKBOARD LINK) Date: 14 April 2020 Time: 12:00pm Blackboard Collaborate Link: https://eu.bbcollab.com/guest/94b8d41e11 e04dcab584acb8cb4532da SUMBISSION DETAILS : Deadline: 17 th July 2020 Time: by 17:00pm through Turnitin