StudyDaddy Accounting For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions: What are

For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions: What are

Discussion: Evaluating Communications

For this discussion, read What Are Business Metrics? (https://www.klipfolio.com/resources/articles/what-are-business-metrics)and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions (https://www.nap.edu/read/21876/chapter/6). In your initial post, address the following questions:

  • What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?

  • How might the metrics be similar or different with an external communications initiative?

  • Why is the particular business environment organizations operate in an important consideration when implementing metrics?

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