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For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions: What are

For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions:

  • What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?
  • How might the metrics be similar or different from an external communications initiative?
  • Why is the particular business environment organizations operate in an important consideration when implementing metrics?
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