Module 1 - Case INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT Assignment Overview Research: Understanding The Marketing Environment To correctly identify opportunities and threats to their product,

Discussion: Why Do We Need to Learn About Marketing?

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Marketing has touched many aspects of our lives since childhood; we are consumers. As professionals, mastering marketing techniques makes us valuable in the workplace. Marketing plays a role across all industries.

Week 1 Discussion Post

First, we’ll research definitions of marketing from course readings and reference books. Then we’ll apply marketing to our career paths with a hands-on professional application.

Find three different resources that define marketing. Analyze these definitions. Rather than looking at the definitions, think about them and explain marketing using what you learned. If you are looking at the text or reference book entry and changing a few words here and there, you are NOT LEARNING anything and you are probably copying or editing. With your book closed and the definitions out of sight—that is when you start writing YOUR version.

Share your definition of marketing and cite the three sources used within the post. Do not copy or quote; explain marketing in a way that features your style of thinking and writing. End your post by providing an APA-formatted reference list for the three sources that helped develop your definition of Marketing.

This post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Response to Classmate

Required Interactive Response to be made during Week 1:

Select a post from a classmate and discuss how the content connects to customer value, segmentation, targeting, or positioning.

Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Week 2 Discussion Post

Select a product or service from the MKT301 Product List and research a company that sells this type of product or provides the service. Based on your definition from Week 1, analyze whether the company should be considered a good marketer or not.

The list is divided into categories that reflect career paths followed by many of Trident’s students. It allows you to pick a product that can work for your future profession. If you would like to choose a product or service not listed above, you must receive faculty approval early in Week 1. If you did not get approval prior to posting, you may need to redo the work.

This post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Response to Classmate

Required Interactive Response to be made during Week 2:

Select a post by a classmate and critically analyze if the examples presented show an understanding of the role marketing plays in business.