Module 2 - Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: The Marketing Mix: Value Added
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This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.
Week 1 Discussion Post
Using the product/service chosen in Module 1 complete the following:
Explain what product/service you are working with (this paragraph can be reused during class).
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.
Not including the first paragraph describing your product, this post should be 1 or 2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Week 1 Interactive Response to Classmate
Required Interactive Response to be made during Week 1:
Select one post from a classmate and provide consumer feedback.
Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.
Week 2 Discussion Post
Provide the quick overview of the product or service.
Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.
A source that may help you: The US Census Bureau's American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
Not including the first paragraph describing your product, this post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Week 2 Interactive Response to Classmate
Required Interactive Response to be made during Week 2:
Select a classmate’s post and critically analyze the research used to support the choice of target market. Is it a sufficient?
