Module 1 - Case INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT Assignment Overview Research: Understanding The Marketing Environment To correctly identify opportunities and threats to their product,
Module 2 - Case
NEGOTIATION STYLE, INFLUENCE, AND CONFLICT
Case Assignment
In this Case Assignment you are asked to integrate some key concepts presented in the readings so far into an essay. Prepare a 3- to 4-page essay in which you address the following questions:
How does the personality/negotiation style of key players in a negotiation influence the negation process?
How does the personality/negotiation style of key players impact the likelihood of conflict?
Where does your own negotiating style fit within your analysis?
Is there a best personality/negotiation style for any negotiation?
What role does ethics play in any negotiation?
Upload your assignment to the Case 2 Dropbox. Be sure to review your TurnItIn Originality report. If the score is over 20%, you may not be writing in your own words, and you will need to contact your professor and arrange to revise and resubmit the paper.
Assignment Expectations
The Case papers in this course will be evaluated using the criteria as stated in the Case rubric. The following is a review of the rubric criteria:
Assignment Requirements: Does the paper directly address all aspects of the assignment? Have the assignment instructions been followed closely?
Critical Thinking: Does the paper demonstrate a college
level of analysis, in which information derived from multiple sources has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the submission demonstrate that the student has read and understood the background materials for the module and can apply them to the assignment?Writing and Assignment Organization: Is the essay logical, well organized, and well written? Are the grammar, spelling, and vocabulary appropriate for college-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
Use of Sources and Mechanics: Does the submission demonstrate that the student has read and understood the background materials for the module and can apply them to the assignment? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality sources? Does the student demonstrate understanding of a consistent (e.g., APA) style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Are appropriate sources from the background material included? Have all sources cited in the paper been included on the Reference page?
Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?
