Module 1 - Case INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT Assignment Overview Research: Understanding The Marketing Environment To correctly identify opportunities and threats to their product,

Discussion: Styles of Negotiating

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• Discuss a negotiation you were involved in that illustrates one of Tracy, B. (2013)’s six styles of negotiating.

• Explain how the negotiation illustrated the style you’ve chosen.

• Based on your coursework so far, do you think the style was appropriate or the right way to address the negotiation.

• Did ethics play a role in the approach that was used.

For your second and subsequent posts, you can reply to a classmate offering suggestions on how the negotiation they’ve described might have been addressed with a different style of negotiating.