Module 2 - Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail

Discussion: Marketing for the People!

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Marketing for the People!

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don’t want to be considered “fake news.”

Week 1 Discussion Post

Writing for Publication

The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week’s article.

Don’t write an article this week; that will be next week’s post after you have received feedback.

This post should be 1 or 2 paragraphs in length (at least 50 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Response to Classmate

Required Interactive Response to be made during Week 1:

Select one article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it.

Your reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Week 2 Discussion Post

Write a 150- to 300-word article that discusses the real-word marketing incident you brainstormed last week. Today’s consumers of media want quick, informative, and exciting information. It can be written in the first or third person.

Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Response to Classmate

Required Interactive Response to be made during Week 2:

Choose a classmate’s article and explain what you would have done in the situation if you were the marketing manager or company decision maker.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.